Rakuten Launches New TV Commercial Rhythmically Depicting the Joy of 'Rakuten Points'

Rakuten Group, Inc. has launched a new TV commercial today that rhythmically depicts the joy of using 'Rakuten Points.' This commercial is based on the 'Rakuten Points' TV ad aired in 2016. It updates the music and dance, which gained global popularity with over 280,000 user-submitted dance videos on TikTok and over 1 billion total views, for the modern era after about nine years. Rakuten's official characters, 'Okaimono Panda' and 'Ko-Panda,' appear to illustrate the fun of 'earning,' 'increasing,' and 'using' points through rhythmic music and dance. Furthermore, the catchy melody and choreography express the excitement of using 'Rakuten Points' in daily life and the joy of starting new consumption experiences triggered by points. The commercial also promotes 'Poi-Toku,' a new program that allows users to use 'Rakuten Points' more advantageously. Rakuten has launched 'Poi-Toku' as an initiative to provide more rewarding and enjoyable experiences when using points. 'Poi-Toku' is a program where the point reward rate increases when 'Rakuten Points' are used in eligible services. Eligible services include 'Rakuten Mobile,' 'Rakuten Ichiba,' 'Rakuten Travel,' and 'Rakuten Beauty.' For 'Rakuten Mobile,' if you use points for your monthly fee for the first time, you will receive three times the usual points for the amount used. For other services, you will receive twice the usual points. To commemorate the launch of the new commercial, a campaign will be held starting today where the points used via 'Poi-Toku' during the target period will be fully refunded to winners by lottery. Since its launch in 2002, 'Rakuten Points' has been loved by many users as a point program that can be earned and used in various daily scenes, including Rakuten Group services and shopping in town. In recent years, in addition to the 'SPU (Super Point Up Program)' where points for 'Rakuten Ichiba' shopping can be up to 18 times, the ways to enjoy points have further expanded, such as 'Point Investment' where you can experience investing using points, and 'Point Interest' where you earn interest on deposited points. With the start of the new 'Poi-Toku' program, the series of experiences of 'earning,' 'increasing,' and 'using' points has become more enjoyable than ever. Additionally, the special website 'Rakuten Points Fun-da! Grand Reveal' released in conjunction with the new commercial introduces content and services to make the 'Rakuten Points' experience even more fun. By watching it along with this commercial, you can learn more deeply about the charm of 'Rakuten Points' and feel the fun. Rakuten will continue to strive to provide new value through 'Rakuten Points' and the 'Rakuten Ecosystem' with the aim of providing an environment where users can have a richer, more rewarding, and fun consumption experience every day.