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Rakuten Launches 'Demon Slayer' Collaboration Campaign Across Six Services

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 1, 2026 9:02 PM ・ Updated Jun 13, 2026 11:50 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Rakuten Group has launched a collaboration campaign with the anime 'Demon Slayer' across six of its services, including Rakuten Books and Rakuten Mobile, to celebrate the DVD/Blu-ray release of the latest movie.

Rakuten Group has launched a collaboration campaign with the anime 'Demon Slayer' across six of its services, including Rakuten Books and Rakuten Mobile, to celebrate the DVD/Blu-ray release of the latest movie.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000002632.000005889.html Distributor: PR TIMES
Published: Jun 1, 2026

Rakuten Group, Inc. has launched a collaboration campaign with the anime 'Demon Slayer' across its services, including the online bookstore 'Rakuten Books,' mobile service 'Rakuten Mobile,' fashion site 'Rakuten Fashion,' point-earning app 'Super Point Screen,' e-book store 'Rakuten Kobo,' and pet-focused social media 'moflog.' This campaign celebrates the DVD and Blu-ray release of 'Demon Slayer: Kimetsu no Yaiba – Infinity Castle Arc: Part 1.' As the second installment of a successful collaboration from last year, the campaign aims to unite fans through various Rakuten services. From June 1 to August 31, users who meet specific conditions will be entered into a lottery to win an original drawstring bag featuring exclusive illustrations. Additionally, 'Rakuten Books' is offering limited-edition merchandise, special benefits, and a chance to win tickets to a greeting photo event.

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Source: PR TIMES
Category: marketing_campaign

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 1, 2026 9:02 PM — Distributor PR TIMES
Collected　Jun 1, 2026 12:20 PM
AI structured & analyzed　Jun 1, 2026 6:31 PM
Desk-reviewed & published　Jun 1, 2026 9:02 PM

FAQ

Is this campaign available in Taiwan?

This campaign is specific to Rakuten Group's services in Japan; there is no mention of a simultaneous campaign in Taiwan.

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000002632.000005889.html

Cite this article — HOW TO CITE

Washin AI News Desk“Rakuten Launches 'Demon Slayer' Collaboration Campaign Across Six Services”AI News by Washin Village（和心村）, Jun 1, 2026. https://aeo.idaeo.ai/ai/travel-rakuten-co-jp-2/en/news/2026-06-01-%E6%A5%BD%E5%A4%A9-%E6%A5%BD%E5%A4%A9%E3%83%96%E3%83%83%E3%82%AF%E3%82%B9-%E6%A5%BD%E5%A4%A9%E3%83%A2%E3%83%90%E3%82%A4%E3%83%AB-rakuten-fashion-super-p

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