What is the purpose of the partnership between Trenders and L Media Group?

To support J-Beauty's market entry in the U.S. by combining both companies' networks and marketing expertise.

What kind of company is L Media Group?

A New York-based creative agency specializing in global PR and media for fashion and beauty brands.

What is the role of Oui Speak Fashion?

A bilingual business media platform connecting Japanese brands with the North American market through English and Japanese content.

What services will be offered through this partnership?

Social media strategy, influencer marketing, PR support, and pop-up event planning and execution.

What are key success factors for J-Beauty in the U.S. market?

Localized brand storytelling, media exposure, and creating consumer touchpoints are critical.

Trenders Partners with New York-Based L Media Group to Strengthen J-Beauty Expansion in the U.S.

Published Jul 13, 2026 10:00 PM ・ Updated Jul 13, 2026 3:17 PM ・ 9 min read ・ Source: PR TIMES

Trenders Inc. has formed a strategic partnership with L Media Group LLC, a New York-based PR and marketing agency, to enhance support for Japanese beauty brands entering the U.S. market. By combining their networks and expertise, the collaboration aims to boost brand awareness and create new business opportunities.

Trenders Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Ryoko Kurokawa; TSE Growth Market: Stock Code 6069) has entered into a business partnership with L Media Group LLC (Headquarters: New York State, USA; Founder & CEO: Miki Herme Morita), a New York-based agency specializing in PR and marketing for the fashion and beauty industries, to support the expansion of J-Beauty brands in the United States.

Purpose of the Partnership and Future Initiatives

Trenders, through its beauty marketing team 'ampule,' provides comprehensive marketing support for Japanese beauty brands, including social media campaigns and pop-up event management both domestically and internationally. Meanwhile, L Media Group, based in New York, operates global PR and marketing services focused on the fashion and beauty sectors. Centered on the operation of two editions of the business media platform 'Oui Speak Fashion (OSF)'—the English-language global edition and the Japanese-language 'OSF Japan' edition targeting the Japanese market—the agency offers marketing support connecting brands with the North American market, including brand strategy, content marketing, and influencer marketing.

Through this partnership, Trenders will combine its extensive network of Japanese beauty brands with L Media Group’s PR, media, and marketing capabilities in the North American market to provide more comprehensive support for J-Beauty’s expansion in the U.S. Additionally, the two companies will leverage their respective networks and expertise to strengthen international outreach, expand global brand recognition, and create new business-matching opportunities, delivering innovative value to Japanese beauty brands.

◆ Comment from Miki Herme Morita, Founder & CEO of L Media Group LLC

Japanese beauty brands hold significant potential in the U.S. market due to their high quality, advanced technology, and refined aesthetic sensibilities. However, expanding brand awareness and establishing distribution channels locally require tailored brand storytelling, media exposure, and direct consumer engagement strategies aligned with the U.S. market.

We are excited to collaborate and drive meaningful initiatives that will help Japanese beauty brands gain new fans and business opportunities in the U.S. market.

◆ Comment from Asami Iida, Representative of ampule at Trenders

To further elevate J-Beauty’s presence in the global market, it is essential not only for individual brands to make standalone efforts but also to position Japanese beauty as a unified cultural value. This partnership represents a new step forward—combining Trenders’ expertise in beauty marketing with L Media Group’s PR and media network in North America, along with world-class creative and editorial perspectives—to visually communicate the appeal of J-Beauty in a modern, globally resonant way. This initiative will provide more practical support for Japanese brands’ overseas expansion. Beyond increasing brand awareness and expanding distribution, we aim to elevate the value of the J-Beauty category itself and contribute to building a sustainable ecosystem for Japan’s beauty industry to grow globally.

About L Media Group LLC

L Media Group is a creative agency based in New York, specializing in global PR and marketing for the fashion and beauty industries. In addition to brand strategy, content marketing, and influencer marketing, the agency operates two editions of the business media platform 'Oui Speak Fashion (OSF)': the English-language global edition and the Japanese-language 'OSF Japan' edition. Through these platforms, L Media Group supports the international expansion of brands from Japan and other countries worldwide.

Company Name: L Media Group LLC

Address: 353 Lexington Avenue, 4th floor Suite 400, New York, NY 10016

Founder & CEO: Miki Herme Morita

Established: 2023

Business Activities:

- Global PR and marketing

- Brand strategy and branding

- Influencer marketing

- Content creation

- Operation of business media 'Oui Speak Fashion (OSF)' and 'Oui Speak Fashion (OSF) Japan'

Website: https://l-mediagroup.com/

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Source: PR TIMES
Category: Partnership
Organizations: L Media Group LLC

Trenders Partners with New York-Based L Media Group to Strengthen J-Beauty Expansion in the U.S.

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