Korean Culture Event "Weekend KOREA Happul FES in Osaka" to Feature SWAG

Trickle Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Taku Kaki) announced that its oral care brand "SWAG" will participate in a sampling campaign for premium pass purchasers at the Korean culture event "Weekend KOREA Happul FES in Osaka," to be held on July 4 (Sat) and 5 (Sun), 2026, at Grand Green Osaka.

This event is a Korean POPUP event held in conjunction with the program "Weekend KOREA" (Kansai local broadcast; every Friday 24:43~), which has been airing on Mainichi Broadcasting System since April 2026. Under the theme of "HOT PLACE," approximately 20 brands, including popular Korean beauty brands, miscellaneous goods, and gourmet food, will gather for two days of Korean culture enjoyment.

SWAG will be offering one item, either "Cola Wash" or "Peach Cola Wash," as part of a random assortment of luxury items worth approximately 2,000 yen, distributed to customers who purchase a premium pass. *The contents of the item set will be distributed randomly. *Products sampled on the day may be subject to change due to circumstances.

About the "Cola Wash" Series: A New Sensation Mouthwash Where "Dirt Becomes Visible"

1 Cola Wash

This product features a cola-flavored mild carbonation*1 that spreads in the mouth, making dirt visible after rinsing for a refreshing sensation.

Its stylish design is also a characteristic, making it a new type of oral care item that allows you to enjoy daily etiquette with a sense of entertainment. Chilling it in the refrigerator enhances the cool, refreshing feeling, making it recommended for refreshment during hot weather or after exercise.

2 Peach Cola Wash

This mouthwash is a new release from the popular "Cola Wash" product. It combines a sweet peach flavor with refreshing mild carbonation*1, refreshing your mood with every use.

Its cute pink appearance and individual packaging make it easy to carry in a pouch or bag, and it can be used as a protective grooming item for moments when you're concerned, such as before meeting someone or after a meal. *1 Due to acetic acid + sodium bicarbonate

Through Sampling, SWAG Aims to Provide its Oral Care Experience to More People

SWAG develops items that make daily oral care more enjoyable and positive through playful designs and flavors.

Through this sampling event, we hope to provide attendees, who are interested in Korean culture and trends, with an experience of SWAG's unique new sensation oral care.

Moving forward, SWAG will actively create real touchpoints with consumers through events, commercial facilities, and restaurants, expanding opportunities for more people to enjoy our products.

Event Overview

Event Name: Weekend KOREA Happul FES in Osaka ~Two Days of All Things Korean Featuring 20 "HOT PLACES" Chosen by the Program~

Date and Time: July 4 (Sat) and 5 (Sun), 2026, 11:00 AM - 8:00 PM *Last admission 7:45 PM

Venue: Grand Green Osaka, Rohto Heart Square Umeda 5 Ofukacho, Kita-ku, Osaka-shi, Osaka 530-0011

Admission Fee: Free

Premium Pass: 770 yen (tax included) *Separate ticket system fee of 110 yen (tax included) *Limited quantity sale

Premium Pass Contents: 1 Stage viewing lottery ticket 2 Assortment set of luxury items including Korean brands

Organizer: Weekend KOREA Executive Committee (Kobunsha, Mainichi Broadcasting System)

Official Website: https://www.mbs.jp/hotplace-fes/ Official Instagram: https://www.instagram.com/syumatsu_korea/ Official X: https://x.com/syumatsu_korea?s=20

◾️About SWAG

"SWAG" is an oral care brand with the concept of "So What, All Good. Goodbye, BAD BREATH." It offers a lineup of six products: toothbrushes, tongue cleaners, toothpaste, and mouthwash. Characterized by designs inspired by the free and healthy mood of the West Coast, it uses FSC-certified paper for its packaging. Recycled resin processed from waste is used for the toothbrush and tongue cleaner packaging, demonstrating environmental consideration.

Official Site: https://swag.tokyo/

Official Rakuten Ichiba Store: https://item.rakuten.co.jp/swag-official/c/0000000003/

Official Amazon: https://www.amazon.co.jp/stores/page/1C7589D7-4AD4-4523-8454-5DFB6A549814

Official LINE Gift: https://mall.line.me/sb/f24c3a8b

Official Instagram: https://www.instagram.com/swag_official_jp/

Official X: https://x.com/swag_sns

Official LINE: https://lin.ee/8qEWhdm

Inquiries

Trickle Inc.

1-14-21 Jingumae, Shibuya-ku, Tokyo 150-0001 Barbizon80 3F

SWAG Inquiries: [email protected]