Korean Niche Fragrance Brand "SARANGHAEYO" to Hold Limited-Time Pop-Up Store at Edion Tsutaya Electrics in Hiroshima

"SARANGHAEYO" means

Founded in Seoul in 2020. Founder Sung Soo Kim, with 16 years of experience in a luxury group dealing with high-end fragrances, draws inspiration from photographs and the places he visits to translate fleeting emotions and moments into scents. All blending and manufacturing are done in South Korea, and the brand is characterized by its rich, natural fragrances made from ingredients collected worldwide and finished through a time-consuming fermentation process. Furthermore, a commitment to sustainability is a cornerstone of the brand, including a completely vegan formula, the use of recyclable glass bottles, and FSC-certified paper.

14 Types of Memories and Scents

Currently, 14 types of fragrances are available in 100mL bottles. Each is themed around a different scene or memory and carefully blended using natural ingredients gathered from around the world to ensure they naturally harmonize when worn. Popular scents are also available in convenient 9mL travel sizes, as well as gentle-scented hand creams.

69. ROAD TRIP

Begins with a refreshing orange scent reminiscent of the excitement before a trip, followed by a refreshing woody scent that playfully encourages you forward.

Muguet and pine complete the long journey, while a romantic harmony of sandalwood and vanilla eternally captures that wonderful moment.

71. SERIES A

A fresh scent of bergamot and peach that inspires hope for new beginnings, followed by an exquisite harmony of eucalyptus, amber, and musk to express bravery and elegance.

This is the perfect scent for those pursuing their dreams, expressing respect and admiration for life, overcoming adversity, and facing all challenges.

HAND CREAM

Contains 10% shea butter, macadamia nut seed oil, and jojoba oil. It absorbs quickly into the skin, providing a comfortable, non-greasy feel. Available in three scents: No. 30, 69, and 80.

Experience at Edion Tsutaya Electrics

An exhibition space will be set up in the POP-UP corner at Edion Tsutaya Electrics, allowing visitors to experience the brand's entire collection. You can try the scents firsthand.

Event Period

Saturday, June 6, 2026 ~ Tuesday, June 30, 2026, 10:00 AM - 8:00 PM

*The end date may be subject to change.

Location

Edion Tsutaya Electrics, 2nd Floor

Through this exhibition at Edion Tsutaya Electrics, we hope that more people will experience the brand's philosophy and find a "scent of their own" that enriches their daily lives.

Event Information for Edion Tsutaya Electrics

https://edion-tsutaya-electrics.jp/hiroshima/event/2026/05/saranghaeyo.html

SARANGHAEYO Official Website

https://srhy.jp/

SARANGHAEYO JAPAN Official Instagram

https://www.instagram.com/srhy_jp/

Inquiries about SARANGHAEYO

https://srhy.jp/pages/contact