tripla Launches Services at 44 Tokyu Hotels Properties!

tripla Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO and Representative Director Kazuhisa Takahashi; CPO and Representative Director Masaru Toriu, hereinafter "tripla"), a provider of IT solutions for accommodation facilities, announces the deployment of its proprietary booking engine "tripla Book", customer management system "tripla Connect", and data analytics tool "tripla Analytics" at 44 properties nationwide operated by Tokyu Hotels & Resorts Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Director Takashi Takei, hereinafter "Tokyu Hotels & Resorts").

This deployment enables cross-facility customer data management, allowing consistent high-quality service delivery and highly accurate, customer-tailored marketing strategies.

Background of Implementation

Tokyu Hotels & Resorts operates numerous brands domestically and internationally, offering a wide range of services. However, performance data from services such as lodging, restaurants, and banquets were managed separately, making it difficult to gain a unified view of customer information. For example, customer preferences such as disliked ingredients from frequent guests at one property were not shared with restaurant departments at other properties, leading to inconsistencies in service quality across facilities.

Additionally, the previously used system had undergone extensive customizations, resulting in a "vendor lock-in" situation where specific vendors were required for system upgrades or new initiatives.

Objectives and Benefits of Implementation

With this implementation, Tokyu Hotels & Resorts achieves centralized customer data management centered on tripla Connect. By visualizing detailed customer information such as stay history, usage patterns, and preferences, the company can now deliver consistent high-quality service across all properties and plan and execute more precise, personalized marketing strategies.

Furthermore, by combining tripla Book for optimizing direct bookings and tripla Analytics for advanced data analysis, the company will simultaneously drive revenue maximization and operational efficiency.

Future Outlook

tripla’s services were also evaluated for their ability to deliver continuous standard feature updates without requiring individual customizations, enabling the use of the latest technology at all times. tripla will continue to enhance its service offerings and contribute to improving customer satisfaction and maximizing revenue for Tokyu Hotels & Resorts.

Comment from Shu Yasuzumi, General Manager, Digital Solutions Group, Tokyu Hotels & Resorts

"With tripla’s support, we have been able to build the foundational platform for customer relationship management that Tokyu Hotels & Resorts aims to achieve. Previously, our customer database only integrated membership information, while local customer data from individual stores was managed in a siloed structure by department and location. With tripla’s CDP (Customer Data Platform), we can now integrate customer data across all stores and departments, regardless of membership status, enabling personalized marketing and service delivery. Combined with optimized booking engines, we expect our chain-wide operations to reach maximum effectiveness, and we are highly optimistic about the future."

{Tokyu Hotels Official Accommodation Booking}

Comment from Kazuhisa Takahashi, CEO and Representative Director, tripla Co., Ltd.

"We are delighted that Tokyu Hotels & Resorts, a leading hospitality brand in Japan, has adopted our services. I personally stayed at Cerulean Tower Tokyu Hotel for about a week when I was transferred to Australia 17 years ago, so I have a special connection to the brand. In addition to tripla Book, they have now implemented the enhanced tripla Connect. While the previous version of tripla Connect primarily used data from tripla Book to identify customer segments for marketing, the newly implemented tripla Connect aggregates all customer-related data from PMS, F&B, and banquet operations, enabling even more powerful marketing activities. We hope our services will support enhanced customer satisfaction."

Overview of tripla Co., Ltd.

tripla provides SaaS-based services specialized for the accommodation industry. Since launching its AI chatbot "tripla Bot" in January 2017, the company has expanded its offerings to include the booking engine "tripla Book" to boost direct bookings and membership acquisition, the hotel-focused CRM and marketing automation service "tripla Connect", the advertising operations outsourcing service "tripla Boost", and the channel manager service "tripla Link". tripla was listed on the Tokyo Stock Exchange Growth Market in November 2022.

- Company Name: tripla Co., Ltd.

- Headquarters: Sumitomo Real Estate Nishi-Shinjuku Building No.3, 4-15-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo

- Founded: April 15, 2015

- Capital: 875.38 million JPY (as of April 2026)

- CEO and Representative Director: Kazuhisa Takahashi

- CPO and Representative Director: Masaru Toriu

- URL: https://tripla.io/