Food Wrap Tops Sales Growth, Driven by Consumers Over 50

True Data, a company supporting data-driven decision-making, has released its sales growth report for drugstores and supermarkets for April 2026. During this period, sales of 'wrap and wrapping film' saw significant growth compared to the same month last year, topping the rankings in both retail sectors. Analysis of ID-POS data revealed a substantial increase in buyers aged 50 and older, highlighting generational differences in purchasing behavior. Senior Marketing Specialist Masafumi Funakoshi suggests that the older generation, mindful of past oil shocks, engaged in 'stockpiling' due to concerns over rising oil product prices and potential shortages caused by escalating tensions in the Middle East. Conversely, the number of buyers among the younger generation decreased, suggesting that differences in information sources and risk perception influenced these distinct purchasing patterns.