HUF SUMMER 26 COLLECTION

HUF announces the release of its Summer 26 collection, a lineup designed for the daily rhythms of summer, centered on lightweight materials and graphic-led storytelling.

### Key Items and Craftsmanship This season's key items feature a light touch combined with intricate details such as chain-stitch embroidery, tonal textures, and engineered lace. Featured pieces include the Urethane Work Shirt, Global Currency Lace Shirt, and Sideline Soccer Jersey.

The new "Wide Angle" graphic series draws inspiration from the visual language of 90s skate videos, applied across T-shirts, accessories, and fleece. Additionally, the "Stuck On You" story introduces a tropical theme featuring custom artwork and mascot graphics.

### Evolution and Collaboration HUF's camouflage patterns have evolved for Summer 26, updated through silhouette-driven cut-and-sew pieces, collegiate typography, and Megablast graphics.

A highlight of the season is the special collaboration with long-time friend and legendary photographer Dennis McGrath. This collection features items combining curated photography from 90s archives with custom captions.

### Campaign Visuals Photographer Attiken Vega captured the campaign visuals. Set on the steel frames of the Manhattan Bridge and NYC rooftops overlooking the skyline, the raw and adrenaline-filled imagery perfectly encapsulates the collection's energy.

### Release Information Summer 26 launches at HUF Stores and HUF Worldwide JP on May 22 (Fri) at 10:00 AM JST. https://www.hufworldwide.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Urethane Work Shirt / Global Currency Lace Shirt