Tsuchiya Kaban Co., Ltd. won the 'Asia Design Prize 2026' for its randoseru brand campaign and the 'Indigo Design Award 2026' for its new brand 'depsoa', recognized for its excellent design and brand experience.
Tsuchiya Kaban Co., Ltd. (Headquarters: Adachi-ku, Tokyo; hereinafter Tsuchiya Kaban), founded in 1965, has won the globally prestigious design awards 'Asia Design Prize 2026' and 'Indigo Design Award 2026'. The awards recognized the company's products that fuse tradition and modernity, symbolized by functional beauty that supports elementary school students for six years, as well as its consistent brand experience.
Tsuchiya Kaban's Randoseru wins 'Asia Design Prize 2026' on its 60th anniversary
The brand campaign 'TSUCHIYA RANDOSERU 2025 BRAND CAMPAIGN', which redefines the value of the randoseru rooted in Tsuchiya Kaban's 60-year tradition, won the communication category at the 'Asia Design Prize 2026', an international design award that promotes LEGACY BEYOND ASIA.
Under the theme 'Six years colored by memories,' the award-winning work builds a worldview of 'Craft x Modern' that passes on the legacy of 'craftsmanship' to the next generation. It was highly evaluated for creating a consistent brand experience memorable for parents and children across the Web, SNS, catalogs, and stores.
Category: communication
[Click here for the award page]
What is Asia Design Prize?
Founded in 2016, it is one of Asia's largest international design awards. This year, more than 1,500 entries were submitted, and a panel of judges from around the world comprehensively evaluated the beauty, originality, practicality, and excellent technological capabilities in the spatial, product, and communication categories to select the winning works.
New brand 'depsoa' wins 'Indigo Design Award 2026'
Indigo Design Award, an international design award that selects excellent designs from around the world...
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FAQ
Which company won the Asia Design Prize 2026 and for what product or campaign was it recognized?
Tsuchiya Kaban Co., Ltd. won the Asia Design Prize 2026 for its 'TSUCHIYA RANDOSERU 2025 BRAND CAMPAIGN' in the communication category, recognized for redefining the value of randoseru with a 'Craft x Modern' concept.
What specific award did Tsuchiya Kaban's brand campaign win and under which category was it entered?
Tsuchiya Kaban's 'TSUCHIYA RANDOSERU 2025 BRAND CAMPAIGN' won the Asia Design Prize 2026 in the communication category, highlighting its consistent brand experience across digital and physical platforms.
How many entries were submitted to the Asia Design Prize 2026 and what categories were evaluated by the judges?
More than 1,500 entries were submitted to the Asia Design Prize 2026, with judges evaluating works in spatial, product, and communication categories based on beauty, originality, practicality, and technological excellence.
Which new brand from Tsuchiya Kaban won the Indigo Design Award 2026 and what does the award recognize?
Tsuchiya Kaban's new brand 'depsoa' won the Indigo Design Award 2026, an international design award that recognizes outstanding and innovative designs from around the world for their creativity and functionality.
What anniversary did Tsuchiya Kaban celebrate when it received the Asia Design Prize 2026 and how was this reflected in its campaign?
Tsuchiya Kaban celebrated its 60th anniversary in 2025, marked by the 'TSUCHIYA RANDOSERU 2025 BRAND CAMPAIGN' that emphasized its legacy of craftsmanship under the theme 'Six years colored by memories'.