TTNE Co., Ltd. (Head Office: Minato-ku, Tokyo), a sauna creative group, is pleased to announce that Sauna Master (Daisuke Akiyama) and SHIYO, members of TTNE, have been selected as sauna community ambassadors for the "4th LUUP Ambassador" program announced by Luup Inc.

A New Experience Created by Saunas and LUUP

Luup's mission is to "create infrastructure that makes the entire city like a station," and through its business, it operates the micro-mobility sharing service "LUUP" to solve mobility challenges across Japan.

Using a dedicated smartphone app, users can ride electric kickboards, electric-assist bicycles, and other devices, traveling freely between ports located throughout the city.

This ambassador program features members selected from four genres: "Sauna," "Fitness & Running," "Dance," and "Gourmet." Two out of the four members in the sauna community are from the sauna creative group, TTNE Co., Ltd.

TTNE has been promoting sauna culture with the theme "BEST SAUNA EVER."

LUUP offers a new mobility experience that solves the problem for sauna-goers who want to avoid crowded trains after their sauna session or don't want to walk and sweat after leaving the facility, by providing convenient access to nearby sauna facilities.

Cruising through the city while feeling the breeze is like "moving outdoor bathing."

A new lifestyle is spreading, allowing people to enjoy the entire experience from leaving the sauna to returning home as one "totonoi" (state of ultimate relaxation) experience.

Sauna Master (Daisuke Akiyama) Comment

The sauna experience doesn't end the moment you leave the facility.

It's a single experience that includes outdoor bathing and the journey to the city.

I feel that the time spent moving with the wind on LUUP is a new form of "totonoi."

As TTNE, we will continue to communicate and connect sauna culture with new urban mobility culture.

SHIYO Comment

Even when I feel lazy about going home after relaxing in the sauna, LUUP has added another way to enjoy the post-sauna experience as a "new outdoor bathing."

The "exciting and thrilling" feeling I had the first time I rode LUUP is similar to the excitement of visiting a new sauna facility for the first time.

With LUUP, I can venture out to facilities that are a little further away. I hope it will be an opportunity to discover new sauna experiences.

About [TTNE]

TTNE is a sauna creative group that continues to innovate in the sauna industry, led by Oyakata (Daisuke Matsuo) and Sauna Master (Daisuke Akiyama).

They have launched various sauna projects, including producing over 100 sauna facilities, the industry-first sauna specialty brand SHOP [TTNE], the "Japan Sauna Society" for medical research on saunas with over 500 registered medical professionals, the "SAUNACHELIN," one of Japan's largest sauna ranking sites with over 1 million PV annually, the world's first sauna-specific World Sauna Award "SAUNA37," and the specialty e-commerce shop "SAUNA SELECT" offering a curated selection of home and portable saunas and sauna stoves from around the world.

As the only "PREMIUM SAUNA PARTNER" recognized by the world's No. 1 sauna brand HARVIA, they operate sauna dealers nationwide and, as the world's first "Harvia Global Ambassador," aim to improve sauna culture both domestically and internationally, working hard for saunas.

Sauna Master

Sauna Master (Daisuke Akiyama) Professional Saunaist

A professional saunaist active on the world stage while managing a branding company focused on events. He has produced Japan's largest sauna events and awards, as well as innovative sauna spaces. For the 2025 Osaka-Kansai Expo, he will serve as the general producer for the official event, Expo Sauna "Taiyo no Tsubomi." Appointed as a Global Ambassador by the world's No. 1 sauna brand "Harvia," he is attracting attention both in Japan and abroad as a key figure leading Japanese sauna culture into the future. He is creating a next-generation sauna culture that connects with the world by combining Japanese sensibility with a global perspective.

SHIYO [TTNE] / Sauna Influencer

She shares information about sauna facilities she visits across Japan on Instagram. Through her extensive sharing of information about many sauna facilities and events, she became affiliated with the sauna creative group [TTNE]. She is primarily responsible for marketing and project management of sauna projects handled by Oyakata (Daisuke Matsuo) and Sauna Master (Daisuke Akiyama). She introduced "7 Recommended Saunas in Tokyo & 3 Nearby" in Shueisha's MAQUIA. She is actively sharing information with the theme of saunas that women can enjoy.

SHIYO

<Official Sites>

TTNE: https://ttne.jp

Sauna Specialty Brand SHOP[TTNE]: https://www.ttne.shop

Japan Sauna Society: https://www.ja-sauna.jp

SAUNACHELIN: https://www.saunachelin.com

SAUNA37: http://sauna37.com

SAUNA SELECT: https://sauna-select.com

HARVIA: https://harvia.jp/

Sauna Master Instagram: https://www.instagram.com/saunashisho

SHIYO Instagram: https://www.instagram.com/shhhiyo17

[Inquiries Regarding This Matter]

TTNE Co., Ltd. Marketing Department

Email: [email protected]

Tel: 03-5843-7576

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  • Source: PR TIMES
  • Category: ビジネス
  • Organizations: HARVIA