Cultural Living Wedding - An Immersive Japanese Wedding Experience

Wabunka Hasshin Kenkyusha Co., Ltd., headquartered in Fujikawaguchiko-machi, Yamanashi Prefecture, and led by Representative Director Fumiko Osano, has commenced the expansion of a new wedding model called "Cultural Living Wedding - A Cultural Immersion Wedding in Japan -". This model is founded on the concept of "Cultural Living," which focuses on experiencing the Japanese lifestyle. The project aims to establish a wedding brand that originates from Mount Fuji and extends across Japan, encompassing wedding tourism, regional human resource development, and digital innovation. "Cultural Living Wedding" is designed as a stay-and-experience type wedding that integrates Japanese culture, nature, cuisine, and local living. It redefines a wedding not merely as a one-day event but as an opportunity to immerse in the Japanese way of life. The service offers destination weddings for international couples, allowing them to exchange vows amidst Japan's rich culture and grand natural landscapes. The central element of this project and the "Japan Wedding" brand is "Mount Fuji Wedding," which seeks to establish a global wedding brand that merges Japanese culture with the natural beauty of Mount Fuji, a globally recognized symbol. The operational bases for this initiative are "THE LAKE Kawaguchiko Gurashi" and "Kawaguchiko Gurashi annex," both traditional Japanese house accommodations available for exclusive rental, located at the foot of Mount Fuji in Kawaguchiko. These facilities provide a stay experience that embodies "Cultural Living" through traditional house accommodation, food culture, Japanese cultural activities, and nature experiences. The project primarily focuses on small-group weddings (20-30 guests), crafted from scratch to deliver a high-value experience. A core value is providing a "family-like wedding" filled with gentle affection. A message from a couple, Maui & Ichiro, who traveled from Dubai and held their wedding at the facility in March 2026, exemplifies the essence of "Cultural Living Wedding."