The 'Electric Culture Hall 40th Anniversary Commemoration: Aurora and Forest Story Exhibition – What Hygge and Fairy Tales Taught Us' (organized by TV Aichi, Hands Pro, and BV Communications) will be held at the Electric Culture Hall (2-2-5 Sakae, Naka-ku, Nagoya) starting this weekend, July 11 (Sat).
A mystical aurora, a forest teeming with life, and the beloved world of fairy tales—this exhibition is an immersive experience that blends the history and charm of Northern Europe. This time, it features a special collaboration with Aroma Recolt, a lifestyle brand specializing in scents.
Visitors can enjoy scent-based installations designed to deepen immersion into the storybook world.
This summer, come explore the 'Aurora and Forest Story Exhibition'—a cool and refreshing experience—and discover hints to finding 'fragments of happiness' inspired by the Nordic way of life, which values small joys in everyday moments.
Aroma Recolt to Provide Scented Spatial Design for the Exhibition
Aroma Recolt has officially joined the 'Aurora and Forest Story Exhibition – What Hygge and Fairy Tales Taught Us' as a scent and retail partner.
Aroma Recolt is a brand that promotes 'time to return to nature' through lifestyle items using essential oils and natural materials. It delivers moments of comfort and relaxation to daily life through the gifts of nature.
In the 'Lantern Forest' area, the scent of Aroma Recolt's <Neutral> will be featured.
In the 'Aurora Immersive' area, the scent of Aroma Recolt's <Focus> will be used.
These carefully selected fragrances, tailored to each space, will further enhance visitors' immersion into the story world.
Additionally, all Aroma Recolt products will be available for purchase at the venue. Take home your favorite scent discovered during the visit and enjoy it in your own space.
About the Exhibition
Rich nature and the wisdom to enjoy everyday life.
By experiencing Nordic living, you may just discover 'fragments of happiness.'
A mystical aurora, a forest full of life, and the beloved world of fairy tales—this is an experiential exhibition that fuses the history and charm of Northern Europe.
Northern Europe is a region with short daylight hours and long winters. Yet, it consistently ranks high on the World Happiness Report. The reason may lie in their deep appreciation for concepts like 'Hygge'—creating cozy, comfortable spaces—and 'Lagom'—finding the 'just right' balance in life. These values inspire countless ways to make daily life more enjoyable.
Overcoming harsh winters with richness of spirit and fully embracing the short summer—experience the Nordic way of life through this exhibition. Discover hints to finding 'fragments of happiness' from a culture that cherishes the small joys of everyday life.
【Event Overview】
◇ Exhibition Name
Aurora and Forest Story Exhibition – What Hygge and Fairy Tales Taught Us
◇ Dates and Hours
July 11 (Sat), 2026 – August 30 (Sun), 9:30–17:00 (last entry at 16:30)
No closure during the period
Night operation on Fridays, Saturdays, and Obon period: 9:30–20:00 (last entry at 19:30)
July 17 (Fri), July 18 (Sat), July 24 (Fri), July 25 (Sat), July 31 (Fri), August 1 (Sat)
August 7 (Fri) – August 15 (Sat), August 21 (Fri), August 22 (Sat), August 28 (Fri), August 29 (Sat)
※July 11 (Sat) operates on regular hours
◇ Venue
5th Floor, Event Hall / East & West Galleries, Electric Culture Hall (2-2-5 Sakae, Naka-ku, Nagoya, Aichi)
◇ Access
Approx. 2 minutes on foot from Fushimi Station on the subway. 10 minutes from Sakae Station.
◇ Tickets
Available at convenience stores and via e-ticket platforms
◇ Organizer
Aurora and Forest Story Exhibition Aichi Venue Executive Committee
(TV Aichi, Hands Pro, BV Communications)
◇ Co-organizers
Chunichi Shimbun, Electric Culture Hall (Chuden Real Estate)
◇ Cooperation
CharaInnovate
◇ Exhibition Website
https://tv-aichi.co.jp/aurora/
For ticket information and exhibition details, please visit the official website.
FACT BOX
- Source: PR TIMES
- Category: Event
- Dates in source: 7/17 / 7/18