UBE Launches Brand Site 'UBE COLORS' and Official X Account

UBE Corporation (President: Yuki Nishida, Headquarters: Minato-ku, Tokyo; hereinafter 'UBE') has announced the launch of its brand site 'UBE COLORS' and its official X (formerly Twitter) account. Simultaneously, the company has started serializing new content within the brand site titled 'UBE PRODUCT CHALLENGE REPORT,' which introduces UBE's challenges and initiatives.

### About the Brand Site 'UBE COLORS' 'UBE COLORS' is a brand site designed to convey the values UBE has cultivated over many years, the thoughts behind its businesses and technologies, and the individual challenges of its employees. It visualizes the diverse businesses, technologies, and people of UBE through the concept of 'COLORS.' The site is structured to allow visitors to experience the sentiment behind UBE's purpose, 'Breaking through challenges with hopeful chemistry,' through specific initiatives. URL: https://www.ube.com/ube/lp/brand/

### About the New Content 'UBE PRODUCT CHALLENGE REPORT' Within 'UBE COLORS,' UBE will begin serializing 'UBE PRODUCT CHALLENGE REPORT' as a key content piece. This series introduces what challenges UBE faces and what kind of trial and error it undergoes to solve social issues and create new value, told from the perspective of projects and the people involved. URL: https://www.ube.com/ube/lp/brand/report/

### Launch of Official X Account On UBE's official X account (Account Name: @ube_corporation), the company will share not only news releases and business/technological information but also its values and initiatives in a more timely and accessible manner. By delivering information regarding corporate activities quickly, UBE aims to clearly communicate its movements and thoughts. Utilizing the characteristics of SNS, UBE plans to continuously send out information to its stakeholders. URL: https://x.com/ube_corporation

Through the official X account and the brand site 'UBE COLORS,' UBE will carefully communicate the passion behind its business and technologies and the process of its challenges, promoting a deeper understanding of the company's value.