UCC TOTONOU by BLACK Sugar-Free PET 500ml Sees Strong Performance, Ranking No. 1 in Initial Sales for New PET Beverages in E-commerce

UCC Ueshima Coffee's 'UCC TOTONOU by BLACK Sugar-Free PET 500ml' has been performing strongly since its launch in March, proposing a new habit of metabolic care through coffee. Sales in the e-commerce channel have been particularly robust, recording the No. 1 initial sales among new PET bottled beverage products over the past three years. To allow more customers to try the product, UCC will launch a limited-quantity set on June 1st (Monday) on the UCC Official Online Store, which includes a coupon for the 'Mos Official Online Shop,' operated by Mos Food Services, where products like 'Mos Chicken'—which pairs well with this coffee—are sold. This product is a functional labeled food that supports the improvement of resting energy expenditure for those with higher BMI, thanks to 'coffee-derived trigonelline,' making it the first PET coffee in Japan with this function. It contains only coffee as an ingredient, is 100% regular coffee, and has no added flavors. UCC launched this product in March under the concept of 'conditioning coffee,' finding value in 'conditioning oneself by drinking deliciously.' Customers have praised its refreshing taste and coffee richness, with satisfaction levels exceeding 80%. The '8-week TOTONOU Challenge' campaign is also believed to have boosted repeat purchases. Starting June 1st, customers who purchase a case of this product on the UCC Official Online Store will receive a 500-yen coupon for the Mos Official Online Shop. UCC's patented 'UCC Food Matching System' has confirmed the excellent pairing with Mos Chicken, and the company aims to propose new drinking scenes through this cross-industry collaboration.