UCC Ueshima Coffee Co., Ltd. (Head Office/Kobe City, Hyogo Prefecture, Capital Stock/100 million yen, President/Hiroshi Shibatani, hereinafter UCC) will release "UCC Hawaii Kona Coffee 100% Island Select (whole bean/ground coffee)" in limited quantities from 10:00 AM on Saturday, July 11. This coffee is cultivated and roasted in the Kona region on the west side of the Big Island of Hawaii, captivating coffee fans worldwide. The product will be available on the UCC official online store.

To commemorate the launch of this product, UCC will stream the "UCC Hawaii Kona Coffee Direct Farm Online Tour" on the UCC Hawaii official Instagram account simultaneously with the product release. On the day of the event, a live broadcast will connect in real-time with UCC Hawaii's operations on the Big Island, featuring a Q&A session with on-site staff. Furthermore, the tour will showcase the beautiful farm scenery and behind-the-scenes of coffee cultivation through special video footage during the live stream.

*Image is for illustrative purposes.

A Luxurious Coffee Experience, Paired with the Ultimate "Experience"

Hawaii Kona Coffee is highly rare and acclaimed as one of the world's top three coffees. Only Arabica beans cultivated in the limited area of the Kona district on the west side of the Big Island of Hawaii are called "Hawaii Kona Coffee." UCC established the "UCC Hawaii Kona Coffee Direct Farm" in this Kona district in 1989. The current total farm area is approximately 16 hectares (about 3.5 times the size of Tokyo Dome), with a planting area of approximately 9 hectares (about 18,800 trees), pursuing Kona coffee quality from the cultivation stage.

As it is relatively accessible and easy to visit compared to other coffee-producing regions worldwide, the farm also serves as a tourist destination, offering farm tours, roasting experience tours, and harvesting experience tours. Furthermore, UCC has deepened its relationships with local producers by cooperating in various local events, contributing to the development of the coffee industry. UCC continues to sponsor the "Kona Marathon," held around June each year, as well as the "Kona Coffee Cultural Festival," held every November for over 50 years.

This time, UCC has carefully selected Kona coffee beans cultivated on farms surrounding its direct farm, and roasted them by the direct farm's roasters who know Kona coffee inside out. The meticulously chosen 100% Kona coffee will be delivered to Japan in two types: whole bean and ground.

In addition to selling coffee, UCC aims for customers to "fully savor the atmosphere of Hawaii and the background of how the coffee was nurtured." To achieve this, they have realized an online tour in collaboration with UCC Hawaii and the UCC official online store. This is a special opportunity to learn about the product while feeling the refreshing Hawaiian breeze and sunshine.

● "UCC Hawaii Kona Coffee 100% Island Select" Sales Information

▼ Sales Start Date: Saturday, July 11, 2026, 10:00 AM onwards

▼ Sales Channels:

UCC Official Online Store "Hawaii Fair Page"

(https://store.ucc.co.jp/category/BRAND_46/)

LINE Gift UCC Official Online Store

(https://mall.line.me/sb/ucc)

*Quantities are limited and will be available until supplies last.

*Some details may differ.

● UCC Hawaii x UCC Official Online Store UCC Hawaii Kona Coffee Direct Farm Online Tour Event Outline

This is a one-time special event that allows you to experience the realism as if you were actually there, even while in Japan. We will deliver beautiful scenery of the farm spread across the slopes and the state of the coffee trees, which are rarely seen unless you visit in person.

Expert Talk: On-site staff will passionately discuss the secrets behind delicious Kona coffee and the behind-the-scenes of cultivation.

Live broadcast from Hawaii! On-site staff will answer your questions.

Questions previously collected from everyone will also be answered on the UCC Hawaii official Instagram and the UCC Community Site "UCC Lab."

At the end of the online tour, there will be exclusive special information for tour participants.

▼ Event Date and Time: Scheduled for Saturday, July 11, 2026, 10:00 AM - 10:40 AM

▼ Streaming Platform: UCC Hawaii Official Instagram Live Stream

*UCC Hawaii Official Instagram Account: https://www.instagram.com/ucchawaii/

*To view the Instagram live stream, you need to register and log in to an Instagram account.

*For details on how to participate, please check the UCC Official Online Store "Hawaii Fair Page."

● "UCC Hawaii Kona Coffee 100% Island Select" Product Overview

UCC Hawaii Kona Coffee 100% Island Select 4oz (113g) Whole Bean / Ground

Uses 100% "Hawaii Kona Coffee" cultivated in a limited area of the Kona district. From "cultivation" to hand-picked "harvest" and "roasting" by skilled roasters, the entire process is carried out in Hawaii. Each bean, nurtured with great care and time, embodies the local landscape.

We have maximized the clean mouthfeel reminiscent of Hawaii's clear ocean and the refreshing citrus flavor.

Contents

UCC Hawaii Kona Coffee 100% Island Select 4oz (113g)

*You can choose between whole bean or ground.

Price

5,400 yen (tax included)

*Image is for illustrative purposes.

● Related URLs

UCC Official Online Store: https://store.ucc.co.jp/

"UCC Hawaii" Official Website (Japanese): https://ucc-hawaii.com/?lng=ja-JP

UCC Lab: https://community.ucc.co.jp/

About the UCC Group:

Since its founding in 1933, the UCC Group has built a unique business model that consistently handles everything from cultivation in producing countries, raw material procurement, research and development, roasting and processing, sales, quality assurance, to culture and education. With sales of 397.9 billion yen for the fiscal year ending December 2024, the company is promoting its business through a global network spanning Japan, Asia, Europe, Oceania, and North America.

Under the purpose of "Unleashing the power of coffee for a better world," UCC is accelerating activities that balance sustainable societal development with business growth, including achieving carbon neutrality by 2040 and promoting sustainable coffee procurement. UCC continues to challenge conventional boundaries and create unique value, such as the development of the world's first canned coffee, the operation of the educational institution "UCC Coffee Academy" and the "UCC Coffee Museum" for inheriting and creating coffee knowledge, the evolution of coffee from "drinking" to "eating" with "YOINED," and the start of mass production of the world's first "hydrogen-roasted coffee."

[Inquiries from General Customers Regarding This Matter]

UCC Official Online Store Customer Service

TEL: 0120-511-051

WEB: https://store.ucc.co.jp/apply.html?id=APPLY1

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売