Ujiie Bussan Announces the Definition of Items for Its First In-House Brand

Ujiie Bussan Co., Ltd. (hereinafter referred to as Ujiie Bussan) is announcing the definition of the items that will make up its first in-house brand, based on the philosophy of "Style is Creativity."

In this initiative, we are redefining clothes not merely as products, but as a "trigger" to adjust one's state in everyday life.

Ujiie Bussan Co., Ltd. Official Website: https://www.ujiie.co/

■ Before starting something, people adjust themselves a little

For some reason, even on days when you don't go outside, there are times when you want to tidy yourself up just a little.

Even though you're not meeting anyone, you somehow reach for your clothes.

There is no special reason, but it's a moment when you just can't stay as you are.

Perhaps, before starting something, people are adjusting themselves just a little bit.

■ Creativity is not something extraordinary

The word "creative" might feel a little distant.

A person who creates something. A person with special talent.

You might have that kind of image.

But perhaps that is something found more within our daily lives.

When you want to adjust yourself just a little. When you are about to start something.

The accumulation of those moments might just be what creativity is.

■ It is not a uniform given to you

Unlike a work uniform, it is not something given to you by someone else,

but something for you to choose your own state of being.

This is not a given uniform, but a uniform you choose for yourself.

■ As a switch in daily life

While casual clothes represent freedom, they are also somewhat ambiguous.