Zero Spring ── Ujiie Bussan Turns Brand Design Process into a Service

Ujiie Bussan Co., Ltd. announces "Zero Spring," a new service that redefines the brand design process itself. This service gives a name to the previously unnamed "branding process," designing a company's unique philosophy and identity through an integrated flow of language, strategy, and visualization. Concurrently, the company is also launching "Story Flow," an SNS creative service for designing storytelling at everyday touchpoints like Instagram, note, and TikTok. The core concept of Zero Spring is "Origin First," which posits that a brand is not created, but drawn from within. It focuses on unearthing a company's "WHY" and foundational experiences to build the brand from its unique source, rather than chasing trends.