Ujiie Bussan Produces Communication Videos for Nagoya University's 'Metawork' Project

Ujiie Bussan Co., Ltd., a communication design firm, has produced communication videos for 'Metawork,' a future work style research project led by the Kawaguchi Laboratory at Nagoya University, to bridge the gap between research and society. Two types of videos were released: one for the general public and one for on-site implementation. Each is designed to convey the future envisioned by 'Metawork' from different perspectives. While technologies like generative AI, VR, and remote robotics are evolving to transform work, research content is often highly specialized, creating a distance from society. Ujiie Bussan designed the communication not just to introduce the research, but to present it as a 'conceivable future.' By integrating video, graphics, and SNS communication, they designed the 'contact points' between research and society.