【Series cumulative sales exceed 200 million meals*¹】 "ULTORA Protein Shake" becomes even more delicious and affordable with a new price. New flavors added and available at FamilyMart nationwide*² starting March 31st!

ULTORA Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Rei Yamazaki) will sequentially release the renewed "ULTORA Protein Shake" at FamilyMart stores nationwide*⁴ starting Tuesday, March 31, 2026.

Background of Renewal

・ Response to 'Taipa' Needs: In the continuously growing protein market, we respond to the 'taipa' (time performance) needs of busy modern people who want to "replenish immediately without a shaker".

・ Pursuit of 'Deliciousness' as a Beverage: As protein drinks become more widespread for daily consumption, there is a growing trend to prioritize 'deliciousness that can be enjoyed daily' rather than just as a means of nutritional supplementation. ULTORA has pursued the perfection of the drink (i.e., its deliciousness) by reflecting the feedback received since its launch in 2024.

・ Ease of Continuation with New Price: Amidst continuing price hikes in the current social and economic climate, we are deliberately implementing a price revision to 199 yen (tax included). We provide an environment where everyone can pick it up without hesitation and 'sustain' their healthy habits.

Renewal Points

For this renewal, we have updated the following three points to make it easier for more people to incorporate protein into their daily lives.

1. Review to a 'New Price' for Easy Daily Continuation

To make it usable daily by a wider range of customers, we have revised the selling price from the current 214 yen (tax included) to 199 yen (tax included). While maintaining our commitment to quality, we support a 'sustainable healthy habit' that is easy to continue.

2. 'Satisfying Taste' Highlighting Selected Ingredients & Trendy New Flavors Appear

・ Black Sesame Kinako Flavor (Renewal): A rich Japanese harmony based on fragrant black sesame, with kinako*⁵ lightly layering over it. A natural, deep sweetness that brings out the original aroma of the ingredients.

・ Milk Tea Flavor (New): A rich body where the aroma of carefully brewed tea leaves melts with mellow milk. A luxurious and elegant sweetness that seems to untangle even the heart.

3. New Design Clearly Communicating Nutritional Information and Functionality

Responding to the need to "check the nutrients I need at a glance," we have revamped the packaging. Features such as "High Protein 16g," "Multivitamins for One Day," and "Uses Plant-Derived Sweeteners" are prominently displayed, pursuing ease of selection when customers pick it up...