Septeni and ULTRA SOCIAL Begin Business Partnership in TikTok Shop Domain

ULTRA SOCIAL Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Ryota Takahashi, hereinafter "ULTRA SOCIAL") is pleased to announce that it has commenced a business partnership with Septeni Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Yusuke Shimizu, hereinafter "Septeni") to support companies in their utilization of TikTok Shop.

Through this partnership, we will strengthen our support system for corporate growth on TikTok Shop by integrating the expertise of both companies.

Background

"TikTok Shop," which allows for product discovery and purchase completion within the TikTok app, is rapidly expanding as a new shopping experience called "Discovery Commerce."

However, achieving results on TikTok Shop requires a balance of:

- Building brand value through corporate accounts - Creating empathy and purchase motivation through creators

This has been a challenge, difficult to optimize with traditional, fragmented operational structures.

About This Partnership

With this partnership, both companies will establish an integrated operational structure that spans corporate and creator accounts, enhancing support for TikTok Shop utilization by combining video content and live streaming.

This will optimize the entire process from traffic generation to purchase conversion, contributing to the sales growth of companies.

ULTRA SOCIAL's Strengths

ULTRA SOCIAL is a full-stack commerce operation company that handles live streaming, video production, and creator agency operations in-house for TikTok Shop, consistently optimizing everything from traffic generation to purchase conversion and LTV maximization.

We possess top-class operational achievements in Japan, particularly in the live commerce domain, executing everything from creator selection and broadcast design to sales funnel optimization.

Furthermore, as a creator agency, we continuously generate over 100 million yen in GMV monthly and have established a repeatable sales growth model for multiple creators. We also have a track record of working with numerous brand companies, primarily in the beauty sector.

This allows us to integrate the often-fragmented processes of content creation, distribution, sales, and improvement, thereby maximizing sales and achieving repeatable growth on TikTok Shop.

Septeni's Strengths

Septeni provides comprehensive support for companies utilizing TikTok Shop, from strategic design to shop operations. In particular, we excel at leveraging corporate accounts for communication, creating video content, and live streaming that enhance both brand value and customer acquisition.

We possess production capabilities that balance quality and quantity, including operational expertise and promotional achievements accumulated since the launch of TikTok advertising in 2018, a specialized production system for vertical video, and our virtual production studio "Septeni Virtual Studio."

We have also established a dedicated business unit for TikTok Shop, supporting companies in a wide range of industries, including food, daily necessities, cosmetics, and fashion, in their TikTok Shop utilization.

Future Outlook

Through this partnership, both companies will further strengthen their support for corporate growth on TikTok Shop by merging their respective strengths.

In the future, we will advance our integrated operational model combining video and live streaming, promote initiatives looking ahead to the utilization of generative AI and the development of the creator economy, and contribute to the business growth of companies and the further development of the TikTok Shop market.

Company Overview (ULTRA SOCIAL)

Main Business Activities: Interest Commerce®︎ Operation Business / Creator Business / Generative AI Business Headquarters Location: VORT Roppongi 1-10F, 2-3-2 Roppongi, Minato-ku, Tokyo Representative: President and CEO Ryota Takahashi URL: https://ultrasocial.jp/

Inquiries

ULTRA SOCIAL Inc. Public Relations e-mail: [email protected]