unerry Partners with Ogury Japan to Launch 'Persona-Based Store Visit Measurement Package'

unerry Inc. (hereinafter 'unerry'), operator of the real-world behavior data platform 'Beacon Bank,' announces the launch of its partnership with Ogury Japan K.K. (hereinafter 'Ogury Japan'), the Japanese subsidiary of a global adtech company, to provide the 'Persona-Based Store Visit Measurement Package.' This collaboration enables advertisers to combine Ogury Japan’s strength in persona-driven advertising with unerry’s store visit measurement technology, visualizing advertising effectiveness and gaining deeper insights into high-conversion customer personas.

Background

In digital advertising, demand is growing not only for online metrics such as awareness and clicks, but also for understanding the impact on physical store visits. However, measuring only the number of visitors has made it difficult to understand the characteristics of those who actually visit.

Now, through the collaboration between unerry, which specializes in foot traffic data for visit measurement, and Ogury Japan, which delivers targeted advertising using its privacy-conscious proprietary Persona Intelligence Engine, it becomes possible to go beyond simple visit measurement. The partnership enables 'persona-based' analysis during the post-campaign visit measurement phase, delivering actionable insights for improving marketing strategies.

Three Key Values of the 'Persona-Based Store Visit Measurement Package'

1. Visualization of Store Visit Lift Effect

In addition to measuring the pure lift in store visits by comparing exposed and non-exposed audiences, the solution visualizes which personas showed the highest visit conversion rates.

2. Persona-Based Audience Analysis

By combining campaign data with Ogury’s proprietary persona data, advertisers can analyze the interests and preferences of audiences who responded to ads. Overlaying unerry’s visitor data further deepens understanding of the characteristics of high-visit-rate personas.

3. Application to Future Campaigns

Understanding which personas are more likely to visit stores enables optimization of future targeting strategies and creative improvements.

Expected Use Cases

• Store traffic generation strategies in retail and distribution sectors • Incentivizing visits at restaurant chains • Driving customers to automotive dealerships • Attracting visitors to commercial facilities and shopping malls • Promoting attendance at events and exhibitions

Executive Comments

<unerry, Satori Eida, Executive Officer, Sales & Platform>

We are pleased to announce our partnership with Ogury Japan. For advertisers with physical stores, understanding 'who to target and what message to deliver' is an ongoing challenge. By combining unerry’s visitor data with Ogury’s persona analysis, we can now understand the personas of actual store visitors. We hope this solution will be widely used to enhance effective customer acquisition and advanced marketing strategies.

<Ogury Japan, Nobuhiko Hirohama, Head of New Business Development>

Historically, store visit measurement has been used primarily to track 'how many people visited.' However, what advertisers truly want to know is 'who these visitors are.' While demand for visualizing in-store effectiveness is rising in Japan, few solutions today go as far as truly understanding the visitors themselves. Ogury combines store visit measurement with persona analysis to deliver insights that go beyond mere performance tracking—enabling better customer understanding and optimization of future campaigns. From 'measuring visit counts' to 'understanding visitors'—we believe this represents the next generation of in-store measurement in the Japanese market.

*unerry’s foot traffic big data consists of non-identifiable personal-related information. Data is collected and used within the scope of applicable laws and user consents.

*Product and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.

*The content of this press release is accurate as of the date of announcement and is subject to change without notice.

About Ogury Ogury is a global adtech company built on its proprietary 'Persona Intelligence' technology. It enables consistent persona-based strategies across channels and contributes to measurable brand outcomes. Founded in 2014, Ogury operates in 18 countries with over 500 employees worldwide.

<Inquiries> unerry Inc., PR: Uchiyama, Yanagida [email protected]

About unerry Inc. Company Name: unerry Inc. CEO & President: Hidetoshi Uchiyama Founded: August 2015 Headquarters: 19F, Hibiya Park Front, 2-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-0011, Japan (within WeWork) URL: https://www.unerry.co.jp/ Founded in 2015, unerry is a data company operating the real-world behavior data platform 'Beacon Bank' (https://www.beaconbank.jp/). Leveraging GPS and beacon technology, it analyzes indoor and outdoor foot traffic big data from approximately 850 million IDs (including 240 million in Japan) collected from around 150 smartphone apps using AI. Guided by the mission 'Creating a comfortable future with data,' unerry provides OMO marketing support and works toward realizing smart cities.