[uniam, Cat Healthcare Brand] New 'Kidney Care' Added to Pure Puree Line! A New Proposal for Kidney Health Beyond 'Low Protein'.

uniam (Headquarters: Minato-ku, Tokyo; CEO: Ai Sugimoto), a cat-specialized healthcare brand dedicated to "Love and Medicine for a cat's life," is launching "Pure Puree Kidney Care," a new lineup in its health-focused "Pure Puree" series, on July 17, 2026, via its official website and retail stores.

Transforming daily snack time into "care" time for future health.

Pure Puree is a functional snack developed by veterinarians who specialized in veterinary nutrition therapy in the U.S., driven by the wish to provide easy health care before it's too late.

Background of Development

Cats are born with a "limit" on their kidneys. Once kidney tissue is damaged, it does not regenerate. Because cats have a strong instinct to hide discomfort, blood test abnormalities often indicate that significant kidney function is already lost. This is why we prioritize "prevention" and daily "care" before treatment becomes necessary.

Why is the "common sense of kidney care" being re-evaluated now? Traditionally, the standard for kidney care has been "protein reduction." However, recent veterinary nutrition has pointed out the risk that uniform protein restriction can lead to muscle loss and lower the quality of life. The shift is toward "quality" over quantity, recognizing that "excess phosphorus" is the real burden.

Shifting from "reducing protein" to "limiting phosphorus." Latest research indicates that the essential factor burdening the kidneys is not protein itself, but excessive phosphorus intake. Our design philosophy is to provide high-quality protein while intelligently restricting phosphorus and sodium, setting a new standard for future kidney care.

Pure Puree Kidney Care condenses veterinary clinical knowledge and the latest nutritional science. We emphasized both "high functionality" and "palatability." Using natural ingredients like fresh fish, domestically sourced chicken, and egg whites, combined with cranberry and dandelion, it supports kidney and lower urinary tract health deliciously.

Key Features

- Probiotics from the Gut to the Kidney: FK-23 Lactic Acid Bacteria Research suggests FK-23 may suppress renal fibrosis and oxidative stress. - Natural Urinary Care: Wolfberry, Cranberry, Dandelion Natural ingredients that have long supported lower urinary tract health. - Ingredients to Watch in Kidney Research: DHA/EPA Domestic research reported improvements in renal function markers after fish oil intake. - Texture Cats Love: High Moisture Designed with approx. 82% moisture content, perfect as a dry food topping. - Carefully Selected Domestic Ingredients No artificial colors, flavors, or preservatives. Based on skipjack tuna and domestic chicken. - Low Calorie, Low Guilt Approx. 5 kcal per stick (8g), healthy and satisfying.

Product Overview Product Name: Pure Puree Kidney Care Content: 8g x 5 sticks~ Price: From 980 JPY (tax incl.) Country of Origin: Japan Metabolizable Energy: Approx. 5.1 kcal/stick Guaranteed Analysis: Protein 8.3% min, Fat 1.5% min, Crude Fiber 0.1% max, Ash 1.8% max, Moisture 81.9% max Ingredients: Skipjack tuna, Chicken, Rice flour, Egg white, Scallop extract, Cranberry extract, Fish oil, Wolfberry powder, Dandelion extract, Agar, Fructooligosaccharides, Pasteurized lactic acid bacteria.