Lifree Pants Type Refreshes to Positive Real-Life Package Design

Unicharm Corporation (Representative Director, President and CEO: Takahisa Takahara) is pleased to announce that its adult incontinence care brand "Lifree" will refresh the package design of its pants type products to a bright and positive real-life visual world, with sequential nationwide launches beginning in late April 2026*.

* "Lifree Super Thin Pants Like Underwear" will be released in mid-May, and "Lifree Long-Lasting Worry-Free Thin Pants" and "Lifree Rehabilitation Pants" will be released sequentially from early June.

Lifree Pants Type Series

Background of the launch

According to our research, in addition to the desire of individuals to "continue what they can do on their own," caregivers also show a strong desire for the individuals under their care to "spend each day as positively as possible."

The adult incontinence care brand "Lifree" has been supporting each person's "ability" and encouraging positive daily life through incontinence care, with the brand message "You can increase what you can do, one by one."

This time, to renew the image of caregiving and incontinence care, we have adopted real-life expressions that evoke actual daily living scenes in the packaging. The design has evolved to portray a more positive world view that visually embodies Lifree's brand message, "You can increase what you can do, one by one."

Product features

① Adoption of real-life designs that evoke usage scenes

- We have shifted from conventional illustration-centric designs to real-life expressions that easily evoke actual users, depending on their ADL (Activities of Daily Living). - Incorporating outdoor usage scenes expresses the expansion of daily life and a positive image of living.

② Appeal of a bright and positive worldview

- By adopting bright toned designs with sunlight streaming in, we have refreshed the package image. - The refreshed design has been evaluated for its bright and positive impression, leading to a 127% improvement in purchase intent and a 133% improvement in positive image compared to the conventional design.

Quantity and price

Release period

- "Lifree Thin and Light Pants" will be released sequentially from late April. - "Lifree Super Thin Pants Like Underwear" will be released in mid-May, and "Lifree Long-Lasting Worry-Free Thin Pants" and "Lifree Rehabilitation Pants" will be released sequentially from early June.

Related information

- Lifree Brand Website https://jp.lifree.com/ja/home.html

Contribution to "SDGs 17 Goals" through the launch of Lifree Pants Type

We believe that the launch of this product contributes to the following goals among the 17 goals established in the "Sustainable Development Goals" (SDGs) adopted by the United Nations in 2015.

3. Good Health and Well-being 12. Responsible Consumption and Production

Going forward, we aim to contribute to the achievement of the SDGs by solving environmental and social issues through our business activities such as the provision of products and services.