Unicharm Corporation (President and CEO: Takahisa Takahara) will launch the 'Silcot® Outdoor Series Insect Repellent Wet Tissues' and 'Silcot® Outdoor Series COOL Wet Tissues' nationwide in Japan on June 9, 2026, as a limited-time offering. These products provide an easy way to care for insect protection and heat management during summer outings with a single sheet.
Background of the Launch: In recent years, the 'prolonged summer' caused by global warming has become prominent. The number of hot and extremely hot days is increasing nationwide, leading to a year-over-year expansion of the market for summer products, such as insect care and heatstroke prevention goods. Meanwhile, company surveys have identified growing needs among consumers who feel that carrying multiple sprays or body sheets is bulky and prefer to travel as light as possible during summer outings.
In response, the company is releasing the 'Silcot® Outdoor Series' wet tissues, which are easy to carry and use on the go, infused with 'insect repellent' and 'ultra-cooling' functions.
Product Features: 1. Keep Insects Away with a Single Wipe* Contains insect-repellent ingredients to help deter insects while out. *Insects include nuisance insects like chironomids and fungus gnats.
Refreshing after-use with lemongrass scent: Features a refreshing lemongrass scent for comfort after wiping. The effect of the scent components lasts for 6 hours (based on Unicharm research).
2. Experience -3°C Cooling with Ultra-Cool* Menthol: Menthol infusion provides an instant cooling sensation upon wiping. *Based on evaporative cooling.
3. Large Sheets for Thorough Wiping*: Uses large-sized sheets, allowing you to thoroughly wipe away sweat and stickiness with a single sheet. *Compared to existing Silcot® outdoor products.
4. Increased Moisture by 148%*: Moisture-rich sheets for a more fresh and comfortable experience. *Compared to existing Silcot® outdoor products.
Launch Date: To be released nationwide in Japan as a limited-edition product on June 9, 2026.
FACT BOX
- Source: PR TIMES
- Category: New Product