Unito Inc., the operator of the hybrid rental and accommodation platform 'unito', has announced a major renewal of its top page. This update introduces a search toggle feature for 'Living' (long-term) and 'Staying' (short-term) plans, which was initially released in April 2026. Users can now select their purpose immediately upon accessing the site to begin their property search. This change aims to provide a seamless search experience for users seeking new living bases via their smartphones. The renewal comes in response to the rapid growth in demand for mid-to-long-term stays, driven by the recovery of inbound tourism due to the weak yen and the return to office work. As of May 2026, 'unito' features 2,175 listed properties and has surpassed 80,000 members. Notably, inbound travelers account for approximately 50% of the company's monthly contracts. While the platform has gained significant support, the increase in property listings created UX challenges, making it difficult for users to intuitively grasp the service's core value: the ability to switch living bases freely. By placing the search toggle on the top page, the company ensures that users receive relevant information immediately. The renewal also includes a design refresh to highlight the benefits of each plan, improved UI for searching by popular areas and property types, and a sophisticated navy-toned color scheme tailored to business travelers and multi-location residents. Moving forward, Unito remains committed to enhancing the convenience of its hybrid asset platform through technology.
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- Source: PR TIMES
- Category: corporate_announcement