Univertex, an apparel OEM/ODM company, launched the official online store for its kids apparel brand LITTLE LYKKE on June 1, 2026. The brand delivers colorful, pop, and playful designs aimed at adding 'little happiness' to children's daily lives. With a theme of 'What adventure shall we go on today?', LITTLE LYKKE offers unisex items that combine bold colors, unique graphics, and practical comfort for active kids. The 2026 Summer Collection, launched simultaneously, features vivid colors and signature graphics across t-shirts, dresses, rompers, and denim, with prices ranging from 4,950 to 14,080 JPY. Furthermore, LITTLE LYKKE will exhibit at 'Playtime Paris', a leading international kids lifestyle exhibition, from June 27 to 29, 2026. This marks the brand's first appearance at the global event, where it aims to share its original, pop-inspired worldview from Japan to the world.
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- Source: PR TIMES
- Category: business