What brand is hosting a pop-up store at Shibuya PARCO in 2024?

LOTTO, the Italian sports brand, is hosting a pop-up store at Shibuya PARCO.

Which designer is the creative director for LOTTO's 2026 Summer Collection?

Hiromichi Yumoto is the creative director for LOTTO's 2026 Summer Collection.

What year's collection will LOTTO debut at the Shibuya PARCO pop-up event?

LOTTO will debut its 2026 Summer Collection at the Shibuya PARCO pop-up event.

Which artist is collaborating with LOTTO for items available at the Shibuya PARCO pop-up?

keisuke terada is collaborating with LOTTO for items available at the Shibuya PARCO pop-up.

Which photographer is involved in the LOTTO collaboration sold at the 2024 Shibuya PARCO event?

Shinichiro Shiraishi is the photographer involved in the LOTTO collaboration at the event.

Italian Sports Brand 'LOTTO' to Hold Pop-Up at Shibuya PARCO, Debuting 2026 Summer Collection and Artist Collaborations

Published May 30, 2026 1:07 AM ・ Updated Jun 14, 2026 3:54 PM ・ 3 min read ・ Source: PR TIMES

Italian heritage sports brand LOTTO, under the creative direction of Hiromichi Yumoto, will host a pop-up store at Shibuya PARCO. The event will showcase the 2026 Summer Collection and offer pre-sales of collaboration items featuring photographer Shinichiro Shiraishi and artist keisuke terada.

LOTTO, the Italian sports brand now under the creative direction of Hiromichi Yumoto—who brings his signature design and silhouette to the label—will host a limited-time pop-up event at Shibuya PARCO.

The pop-up will feature the first public reveal and pre-sale of the 2026 SUMMER COLLECTION. It will also offer numerous collaboration items, including printed T-shirts featuring works shot in Milan by Berlin-based photographer Shinichiro Shiraishi, and graphic items by artist keisuke terada, whose work is influenced by New York's graffiti and culture.

### Shibuya PARCO POP UP - **Duration**: Wednesday, June 3 – Sunday, June 14, 2026 - **Hours**: 11:00 AM – 9:00 PM - **Location**: Shibuya PARCO 5F POP UP SPACE - **Address**: 15-1 Udagawa-cho, Shibuya-ku, Tokyo 150-8377

Additionally, the SUMMER COLLECTION will officially launch on Friday, June 12, across various URBAN RESEARCH stores, Urban Research Stores, the Urban Research Online Store, and within Urban Research on ZOZOTOWN.

### 2026 SUMMER COLLECTION - **Release Date**: Friday, June 12, 2026 - **Available at**: - URBAN RESEARCH ONLINE STORE - All URBAN RESEARCH stores - All URBAN RESEARCH Store locations

*Please contact individual stores for details. *Participating stores and sales methods are subject to change without notice.

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Source: PR TIMES
Category: Event・展示会
Organizations: LOTTO / ZOZOTOWN
Products / services: LOTTO 2026 SUMMER COLLECTION

Italian Sports Brand 'LOTTO' to Hold Pop-Up at Shibuya PARCO, Debuting 2026 Summer Collection and Artist Collaborations

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