JAPAN MADE PROJECT TOKYO Launches New 'Life with Public Baths' Apparel Collection on June 19, Celebrating Sentō Culture with Enthusiasts

Under the concept of 'Japan's regions are fascinating,' Urban Research Co., Ltd. collaborates with local communities through its 'JAPAN MADE PROJECT' to address regional challenges and co-create value.

As part of this initiative, JAPAN MADE PROJECT TOKYO focuses on the potential of 'sentō' (public baths) in urban life. Since 2020, the project has partnered with 'Kosugiyu,' a long-established sentō in Koenji, Suginami Ward, Tokyo. Today, it collaborates with 'Sentō Grashi,' the operator of 'Kosugiyu Tonari,' to expand its activities.

JAPAN MADE PROJECT TOKYO 'SENTO – GRASHI'

Last year, this collection gained significant attention at stores within the Osaka-Kansai Expo. This season, it launches with four new styles, including a new design inspired by customer and partner feedback.

steteco.com Exclusive Apparel

Exclusive apparel made in collaboration with steteco.com, using luxurious 'Takashima Shijimi' fabric—a traditional Japanese summer textile known for its breathability and quick-drying properties.

'Yu' Shirt Model No.: JMTK-1188-AB01 Price: ¥11,000 (tax included) Colors: BRN × Y.BRN / BLU × L.BLU Sizes: M/L, L/XL

'Yu' Shirt #2 Model No.: JMTK-1188-AB05 Price: ¥10,450 (tax included) Color: CCL Sizes: M/L, L/XL

A short-sleeved open-collar shirt with a refreshing neckline. The smooth, crisp texture of Takashima Shijimi offers comfort in extreme heat, making it a standout piece for daily wear or as a summer overshirt. Designed with a relaxed oversized fit, the significant size gap between 'M/L' and 'L/XL' allows for personalized styling.

'Yu' Pants (Short) Model No.: JMTK-1188-AB02 Price: ¥7,800 (tax included) Colors: BRN × Y.BRN / BLU × L.BLU Sizes: M/L, L/XL

'Yu' Pants (Short) #2 Model No.: JMTK-1188-AB06 Price: ¥6,930 (tax included) Color: CCL Sizes: M/L, L/XL

Designed as a wide-cut short pant for everyday wear, ideal for Japan's humid summers. With exceptional mobility and a refined loose silhouette that avoids a childish look, it elevates adult summer fashion. Pairing with the matching shirt creates a stylish coordinated look.

'Yu' Pants (Tapered) Model No.: JMTK-1188-AB03 Price: ¥9,350 (tax included) Colors: BRN × Y.BRN / BLU × L.BLU Sizes: M/L, L/XL

'Yu' Pants (Tapered) #2 Model No.: JMTK-1188-AB07 Price: ¥8,800 (tax included) Color: CCL Sizes: M/L, L/XL

The easy pants, embodying 'taking the ultimate comfort of traditional Japanese undergarments to the streets,' have undergone a dramatic evolution. Based on last season's popular wide-silhouette trousers with front tucks, this season introduces a refined 'tapered silhouette' that elegantly narrows toward the ankle. The front tucks have been changed from 'out-tucks' to 'in-tucks,' reducing waist volume while maintaining relaxation, resulting in a more sophisticated and wearable aesthetic. The signature crisp texture of Takashima Shijimi delivers instant comfort upon wearing.

'Yu' Dress Model No.: JMTK-1188-AB04 Price: ¥13,200 (tax included) Colors: BRN × Y.BRN / BLU × L.BLU Size: Free

'Yu' Dress #2 Model No.: JMTK-1188-AB08 Price: ¥12,100 (tax included) Color: CCL Size: Free

A long-awaited new style born from the passionate request by 'Sentō Grashi' members: 'We want to wear a dress made from this fabric.' Reflecting real female feedback, it features thoughtful details such as sleeves that modestly cover the upper arms and a drawstring waist for adjustable silhouettes. Additionally, a luxurious lining of the same Takashima Shijimi fabric from waist to hem smartly prevents transparency—summer's biggest challenge—without compromising the fabric's cool, lightweight comfort. Whether fresh from the bath or walking through the city, this dress can be worn confidently as a standout piece.

— Design Details An original pattern co-created with 'Sentō Grashi' members. Inspired by steam rising from sentō and ripples on water, the flowing curves are based on the hiragana character 'ゆ' (yu), symbolizing hot water. Simple yet playful, the design adds subtle individuality to summer outfits.

— Hidden Functional Beauty Two pant styles—'yu' pants (long) and (short)—feature an integrated 'fundoshi' (traditional Japanese loincloth) fabric, a feature used in select steteco.com products. This eliminates concerns about underwear visibility and, when worn directly on skin, offers a liberating sensation as if wearing nothing underneath, along with exceptional breathability. This fusion of traditional Japanese wisdom and modern comfort sets a new summer standard.

Geta (Traditional Sandals)

'Yu' Geta Model No.: JMTK-5048-AA01 Price: ¥15,950 (tax included) Colors: BG / NV Sizes: Small (M, 22.5–25.0cm) / Large (LL, 25.5–27.5cm)

'Yukuta,' a traditional Japanese sandal used since the Edo period, is reimagined for daily life through a collaboration with 'Nagahama Geta Kōjō,' a long-established geta manufacturer founded in 1949 in Ōzu, Ehime Prefecture. The brand, known for in-house production by master craftsmen including Ehime's traditional artisans, links Edo-era sentō culture with heritage footwear craftsmanship.

[Release Date] June 19, 2026 (Friday)

[Available at] URBAN RESEARCH Store Tokyo Skytree Town Solamachi Urban Famima!! Toranomon Hills Business Tower Store THE GOODLAND MARKET Horie URBAN RESEARCH ONLINE STORE Kosugiyu Tonari

* Stores may change without notice. * URBAN RESEARCH ONLINE STORE will launch around 12:00 PM (subject to system delays). * Release date at Kosugiyu Tonari may differ.