U.S. Highbush Blueberry Council Hosts Media Event 'GO BIG' to Showcase Health Benefits and Culinary Uses of Blueberries

The U.S. Highbush Blueberry Council (official English name: U.S. Highbush Blueberry Council, headquartered in Folsom, California, USA) hosted a media event titled 'GO BIG – Power Packed in a Small Berry' on Monday, June 15, 2026, in Tokyo, targeting journalists and influencers.

The event highlighted the rich nutritional profile and health benefits of U.S.-grown blueberries, along with their versatile applications in meals and beverages. By presenting new dining occasions beyond desserts, the Council aimed to expand awareness and create new consumption opportunities in the Japanese market.

The U.S. Highbush Blueberry Council (USHBC) is an independent organization established in 2000 under the supervision of the U.S. Department of Agriculture (USDA). Representing blueberry growers and packers across North and South America, USHBC is committed to the sustainable growth and market expansion of the blueberry industry. To date, the Council has invested approximately $14 million in scientific research on the health benefits of blueberries, supporting evidence-based communication and ongoing research initiatives.

Highlighting Blueberry Health Benefits Based on Latest Research

Kevin Hamilton, Vice President of Global Marketing & Communications at USHBC, traveled to Japan to present on the unique characteristics of North American blueberry varieties, which have been studied for decades. He emphasized their rich content of vitamins, minerals, and dietary fiber, positioning blueberries as a valuable ingredient for daily wellness and long-term health maintenance.

Diverse Recipe Ideas: From Savory Dishes to Beverages

The event featured a wide array of dishes and drinks incorporating blueberries, including both chilled and hot savory dishes, seasonal pies and tarts, as well as cocktails and mocktails. Attendees were able to experience firsthand the versatility and sensory appeal of blueberries across various culinary applications.

Expanding Possibilities Through Collaborations with Corporate Cafeterias and Breweries

To broaden the use of blueberries in Japan, USHBC has partnered with Oisix ra大地 Corporation and its group company, Sidax Contract Food Service Co., Ltd.

While blueberries are typically associated with desserts and sweets, this initiative developed innovative recipes that seamlessly integrate into everyday meals—such as blueberry tartar sauce and pickled blueberries combined with purple cabbage.

These menu items were served in June 2026 at four locations, including corporate and workplace cafeterias of major companies in Tokyo, offering real-life tasting experiences to showcase the new appeal of blueberries. This initiative aims to help consumers envision practical ways to incorporate blueberries into their daily diets.

▲ Sample Menu Item: Blueberry Tartar Chicken Nanban

Additionally, the event announced the upcoming launch of a fruit beer called 'Bubble No.7 Blueberry SAISON,' made using U.S.-grown frozen blueberries as a secondary ingredient. The beer, brewed by 'Hibi Hitohoshi Brewery,' operated by JR West Japan Daily Service Network Co., Ltd., will be released on Wednesday, June 17, 2026, and available in limited quantities at Hibi Hitohoshi Brewery locations and affiliated facilities.

▲ Bubble No.7 Blueberry SAISON

Moving forward, USHBC will continue to promote the nutritional value, delicious taste, and high versatility of blueberries, aiming to expand demand and awareness in Japan by advocating for healthier and more diverse eating habits.

About the U.S. Highbush Blueberry Council

The U.S. Highbush Blueberry Council (USHBC) is an independent organization established in 2000 under the supervision of the U.S. Department of Agriculture to promote agricultural research. Representing blueberry growers and packers in North and South America, USHBC is dedicated to fostering the healthy growth of the industry. From cultivation and harvest to sorting, packaging, and distribution, the Council ensures that high-quality blueberries reach consumers in clean and safe conditions. For more information, visit https://usblueberry.jp/.