VIRCHE, Known for Marula Oil, to Open Pop-Up Shop at Daimaru Umeda from June 24 to 30

VIRCHE (based in Osaka City, Osaka Prefecture; CEO: Yuka Fujiwara), a brand specializing in anti-aging care (※1), will open a pop-up shop at Daimaru Umeda Store from Wednesday, June 24 to Tuesday, June 30, 2026.

This event's theme is "Preparing Your Skin for Summer with VIRCHE."

Summer can be harsh on the skin due to intense sunlight and air conditioning. You may unknowingly be experiencing "inner dryness," where your skin dries out from within. That’s why VIRCHE recommends incorporating marula oil into a comfortable skincare routine this summer.

Early sale of 'Marula Reset Oil,' launching September 1

The Marula Reset Oil is a wash-off beauty oil ideal for daily use as a morning cleanser. It gently removes excess sebum and impurities while delivering moisture, leaving skin soft, smooth, and free of roughness.

Additionally, VIRCHE will host the 'First-Taste Hydrated Hands Experience,' allowing visitors to try the Marula Reset Oil. This free, no-reservation-needed event lets guests feel the skin’s softness and hydration after rinsing off the oil.

<Product Overview>

Price: ¥4,620 (tax included)

Volume: 50mL

Release Date: Tuesday, September 1, 2026

Exclusive Events at This Pop-Up Shop

• Facial Treatment Experience

A five-day-only facial treatment using marula oil will be offered. Guests can choose from three types of marula oils based on their skin condition and concerns, and experience a full program including facial massage, face mask, and base makeup. The marula oil used during the treatment can be taken home, allowing continued care at home.

Reservations open from June 15:

https://virche.com/shop/information/info_260507

• Limited-Edition Sets

Exclusive sets available only at this pop-up shop. The "Quick Care Set" combines the newly launched Marula Reset Oil—perfect for moisturizing even on busy mornings—with the highly hydrating Repair Moist Lotion. The "Hydration Care Set" includes the limited-edition Brightening Coffret 2026 and Night Gel Pack [Cool], offering seasonal special editions. (※2)

• Special Purchase Benefits

Luxurious purchase gifts are also available. Customers purchasing one or more items can participate in a no-loser gacha draw, with prizes including the full-size Brightening Coffret 2026.

Additionally, customers spending ¥7,000 or more (tax included) will receive an original pouch. (※2)

VIRCHE Pop-Up Shop at Daimaru Umeda

<Store Details>

Dates: June 24 (Wed) – June 30 (Tue), 2026

Location: Daimaru Umeda Store (3-1-1 Umeda, Kita-ku, Osaka City, 530-8202)

2nd Floor Cosmetics Event Space (https://www.daimaru.co.jp/umedamise/floor/2f.html)

Hours: 10:00 AM – 8:00 PM

Access and more: https://www.daimaru.co.jp/umedamise/access.html

※1 Anti-aging care

※2 Limited quantities available on a first-come, first-served basis. Ends when sold out.

About VIRCHE's Marula Oil

Marula oil is a miraculous oil extracted in tiny quantities from the fruit of the marula tree, known as the "Tree of God" in Africa. Rich in vitamin E, oleic acid, and omega-3 and -6 fatty acids—essential for anti-aging care (※1)—its antioxidant power (※2) is about 10 times that of olive oil. Renowned for its exceptional moisturizing properties, marula oil is gaining attention as a unique beauty ingredient.

The marula tree, a large species native to southern Africa, is revered locally as the "Tree of God" for its resilience. From a single fruit, only about 0.1ml of marula oil can be extracted.

~VIRCHE's Marula Oil~

VIRCHE launched Japan’s first domestically produced marula oil (※3). Made with 100% pure marula oil and free from preservatives, fragrances, and colorants, it is certified under ECOCERT COSMOS Natural.

This 100% pure marula oil can be applied directly to damp skin right after cleansing, delivering deep hydration.

To date, cumulative sales have exceeded 1.4 million units (※4), with over 3,200 official online reviews (※5). A long-selling favorite for over 10 years since its launch.

<Why VIRCHE's Marula Oil Stands Out>

◆ Strict, In-House Quality Standards

Each batch undergoes rigorous testing and sensory evaluation for texture and scent before production.

◆ Freshness Guaranteed

Strict temperature control is maintained until shipment. Small-batch production at domestic facilities ensures consistently fresh products.

◆ Ongoing Research and Innovation

Continuous improvement in production methods and stringent quality control ensure premium marula oil.

※1 Age-appropriate skincare

※2 The oil’s ability to resist oxidation

※3 Based on company research as of February 2014, among domestic manufacturers in Japan

※4 Company shipment data from February 2024 to April 2026

※5 As of June 2026

About Verche Co., Ltd.

Guided by the vision "A Future of Choices—feeling your potential at any age, expanding life’s options for yourself and your loved ones, and guiding everyone toward their desired future," Verche has been manufacturing and selling skincare and makeup products using marula oil from African marula trees since 2014. The company aims to create kind-to-skin, eco-friendly products, treating everyone involved with respect and contributing to a better future.

VIRCHE Official Website

https://virche.com/

VIRCHE Official Instagram

https://www.instagram.com/virche.jp/