VISION Co., Ltd. announced the launch of its new "High Grade Plus" cartridge for "ViVi Water" pour-over water servers, effective April 1, 2026. This cartridge removes 50 types of harmful substances, including PFAS, achieving industry-leading purification capabilities. A launch commemorative campaign is also being held.
VISION Co., Ltd. (Headquarters: Sakae, Naka-ku, Nagoya City, Aichi Prefecture; Representative Director and President: Koji Suzuki) announced that it will begin offering its new "High Grade Plus" water purification cartridge, which achieves the removal of a total of 50 types of substances—40 types of harmful substances, 8 types of bacteria, and 2 types of viruses—as standard equipment on all models of its "ViVi Water" pour-over water server, starting April 1, 2026 (Wednesday), with the aim of delivering "truly safe drinking water" to all households.
The number of substances removed makes it the industry's No. 1* among pour-over water servers.
Additionally, to commemorate the launch, a "Virtually 3 Months Free Campaign" will be implemented for customers who apply for a new subscription between April 1, 2026 (Wednesday) and April 30, 2026 (Thursday).
*The expression "Industry No. 1" is based on our company's independent survey.
Survey month: April 2026
Survey scope: Comprehensive comparative survey of pour-over water servers sold in Japan.
Background of Development
In recent years, PFAS (per- and polyfluoroalkyl substances) have been detected in tap water across various parts of Japan, becoming a significant social issue.
"Is it okay for my children to drink tap water directly?" "Do I have no choice but to keep buying bottled water?"
Amidst increasing concerns about water safety among households, ViVi Water developed the new "High Grade Plus" cartridge, a significant upgrade from conventional cartridges, based on the desire to "deliver safe drinking water in the easiest way possible."
In addition to the conventional "activated carbon layer," a specially manufactured "antivirus filter" has been newly incorporated.
The target substances for removal have been significantly expanded from the conventional 23 types to 50 types.
This includes PFAS, as well as bacteria and viruses like E. coli and norovirus.
By simply pouring tap water, ViVi Water provides an environment where safe and secure water can be consumed at home anytime.
Overview of the New "High Grade Plus" Cartridge
[Target substances for removal: Total of 50 types]
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: ViVi Water
FAQ
When will VISION Co., Ltd. start selling the "High Grade Plus" cartridge for its ViVi Water pour‑over water server?
VISION Co., Ltd. will begin offering the new "High Grade Plus" water purification cartridge on all ViVi Water pour‑over water server models starting April 1, 2026 (Wednesday), aiming to provide truly safe drinking water to households.
How many total types of substances does the "High Grade Plus" cartridge claim to remove, and what categories do they include?
The "High Grade Plus" cartridge claims to remove a total of 50 types of substances, which include 40 harmful chemical substances, 8 bacterial species, and 2 viral types, making it the industry’s No. 1 removal capability for pour‑over water servers in Japan.
What promotional campaign does VISION Co., Ltd. offer for new subscribers who sign up between April 1 and April 30, 2026, and what is its duration?
VISION Co., Ltd. offers a "Virtually 3 Months Free Campaign" for customers who apply for a new ViVi Water subscription between April 1, 2026 (Wednesday) and April 30, 2026 (Thursday), granting them almost three months of free service.
Who is the representative director and president of VISION Co., Ltd., and where is the company’s headquarters located?
The representative director and president of VISION Co., Ltd. is Koji Suzuki, and the company’s headquarters are located in Sakae, Naka‑ku, Nagoya City, Aichi Prefecture, Japan.
What recent water safety concern in Japan prompted the development of the "High Grade Plus" cartridge, and what new filter component was added to address it?
Growing concerns about PFAS (per‑and polyfluoroalkyl substances) detected in tap water across Japan prompted VISION Co., Ltd. to develop the "High Grade Plus" cartridge, which adds a specially manufactured "antivirus filter" alongside the conventional activated carbon layer to enhance removal of harmful substances, bacteria, and viruses.