Pioneer of Instant Cameras 'Polaroid' Launches World's Smallest Camera 'Polaroid Go Generation 3' on June 5

VISTAL VISION Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tetsuya Oishi) will launch the instant camera 'Polaroid Go Generation 3' from Polaroid, the pioneer of instant cameras, on Friday, June 5, 2026.

The 'Polaroid Go Generation 3' is the world's smallest* analog instant camera, born under the brand message 'The Best of Summer is Analog.' This compact instant camera is compatible with Polaroid Go film, allowing you to print photos in a small format while retaining Polaroid's iconic frame. It is designed to be portable and to easily capture everyday moments. (*According to company research)

In an era of widespread digital fatigue, younger generations, particularly Gen Z, are showing increased interest in more real, tangible, and memorable experiences. The value of the act of 'capturing a moment' with one's own hands, rather than through a smartphone, is being rediscovered.

The Polaroid Go Generation 3 proposes a new analog experience that resonates with the mood of the times. Its compact and portable body is equipped with a selfie mirror, self-timer, and double exposure mode. It allows for easy and creative photography in various scenes, such as travel, festivals, and everyday life with friends.

Furthermore, the new Polaroid Go Generation 3 features improved optical and flash performance. Despite its small size, it delivers a genuine photographic experience. It aims to introduce the creative potential of analog instant photography to a new generation.

Comment from Polaroid Chief Product Officer Stine Bauer Dahlberg

With the Polaroid Go Generation 3, we aimed to deliver a uncompromising shooting experience in the world's smallest* instant camera. In addition to improving the optical system, we focused on optimizing close-up shooting performance by equipping a more powerful flash, allowing for beautiful selfies with friends. All design decisions were made from the perspective of how a camera of this size would actually be used, ensuring high performance in various lighting conditions. Furthermore, we have embodied this performance in a new, playful design that is quintessentially Polaroid, creating a product that is enjoyable to hold.

Product Overview of 'Polaroid Go Generation 3'

Name: Polaroid Go Generation 3

Sales Price: ¥16,880 (tax included)

Color Variations: White, Black, Purple, Light Blue, Teal

Body Dimensions: 106.5 x 83.8 x 64.6 mm Weight: 340g

Battery: Lithium-ion battery

Materials: ABS, PC

Lens: Polycarbonate resin fixed focus lens

Aperture: F14.4 / f32

Shutter Speed: 1/500 - 1 second

Focal Length: 63.75mm

Field of View: Horizontal 38° / Vertical 38.8°

Flash: Vacuum discharge tube type

Accessories: USB-C charging cable (1.2m), hand strap, quick start guide

About Polaroid

Polaroid was founded in 1937 by Dr. Edwin Land and has been a driving force in imaging innovation for over 80 years. In 1947, it introduced the world's first instant camera, and in 1972, it launched the iconic 'SX-70,' elevating instant photography from mere technology to a cultural movement.

With the spread of digital photography, the company was forced to downsize, and in 2008, it faced a turning point with the cessation of instant film production. However, thanks to the efforts of enthusiasts and stakeholders worldwide, the last remaining Polaroid factory in the Netherlands was saved, and instant film production continues to this day.

Today, Polaroid continues to inspire creators and users around the world as a brand that celebrates human connection, authenticity, and the value of self-expression through the unique analog instant photography experience.

Company Profile

Company Name: VISTAL VISION Co., Ltd.

Location: 2F Park Side Osaki, 5-17-11 Jingumae, Shibuya-ku, Tokyo

Representative: Representative Director Tetsuya Oishi

Established: April 2020

URL: https://vistalvision.jp/

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