ReviCo Enables Automatic LINE Delivery of New Product Reviews via Integration with Wazzup!

visumo Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Chairman: Naoki Takahashi; President & CEO: Jun Inoue; Securities Code: 303A; hereinafter "visumo") has launched an integration between Wazzup!, the LINE automated messaging tool provided by Fanatic Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Daisuke Noda; hereinafter "Fanatic"), and ReviCo (Review Collection), visumo’s review functionality.

This integration enables even non-registered visitors to e-commerce sites to favorite products without requiring account registration or ID linkage, and automatically receive new reviews via LINE.

By delivering authentic third-party voices—actual customer reviews—directly to non-members who previously could not be reached, rather than corporate announcements, this initiative aims to reduce pre-purchase anxiety and improve conversion rates (CVR) and customer lifetime value (LTV).

Background of the Integration: UGC Was Not Reaching the Majority of Non-Members

Most users visiting e-commerce sites are non-members who leave without registering, and even registered users often browse without logging in.

Meanwhile, it is widely recognized that user-generated content (UGC), such as reviews from actual buyers, is more effective than brand-generated information in encouraging hesitant shoppers to make a purchase.

However, delivering such reviews individually to customers required account registration, and sending personalized LINE messages required ID linkage.

As a result, the majority of site visitors—non-members—were unreachable, creating a structural challenge: "The most persuasive content couldn’t reach those most likely to buy."

visumo aims to solve this issue by combining ReviCo, which collects high-quality reviews, with Wazzup!’s patented technology that enables individual LINE messaging to non-members without account registration or ID linkage.

Integration Overview: Automatic LINE Delivery of "New Reviews" for Favorite Products

With Wazzup!’s favorite feature, users—even non-members—can register products as favorites without account registration or ID linkage and receive LINE notifications about price drops, low stock, new outfit suggestions, and more.

With this integration, a new delivery option—"new reviews for favorite products"—has been added. Newly collected and posted reviews via ReviCo will be automatically delivered in carousel format on LINE to users who have favorited the corresponding product.

In addition to product details, customer ratings and reviews can be viewed directly on LINE. Delivery timing and rating thresholds (e.g., only reviews with 3 stars or higher) can be individually configured.

This feature enables new communication with potential buyers whenever fans post high-quality reviews—without any operational involvement from the business—creating new opportunities for users to revisit the site.

Future Outlook: Unified UGC Utilization Across Social Media, Reviews, and Non-Member Touchpoints

visumo operates a marketing platform specializing in collecting and leveraging UGC such as social media content, videos, and staff-created materials. Following its integration with ReviCo in January 2026, visumo has established a comprehensive system to utilize diverse UGC—including product reviews—end-to-end.

By creating a new outreach channel for the historically hard-to-reach non-member segment through this collaboration with Wazzup!, visumo aims to deliver authentic third-party voices to undecided non-members, creating a new kind of shopping experience.

Comment from Naoki Takahashi, Chairman of visumo Co., Ltd.

"Reviews are the best primary content to support hesitant buyers. However, until now, these voices were only heard when users actively visited the site, and the value of fans’ reviews was not fully delivered to potential customers.

With this integration with Wazzup!, when a high-quality review is posted for a favorited product, it will be automatically delivered via LINE even to non-members. We find great significance in the fact that, through our partnership, a self-sustaining cycle—where fans’ authentic voices reduce purchase hesitation without requiring business intervention—can now be easily realized."

Comment from Daisuke Noda, CEO of Fanatic Co., Ltd.

"Wazzup! is a patented CRM tool that enables personalized LINE messaging not only to members but also to non-members, without requiring account registration or ID linkage.

Non-members, who constitute the majority of e-commerce visitors, have historically been the hardest group to reach. With this integration with ReviCo, we can now deliver not corporate announcements, but the authentic voices of actual buyers, directly to undecided non-members. Third-party UGC is the best content to alleviate purchase anxiety, and the ability to deliver it to non-members holds immense value."

About Wazzup!

Wazzup! is a patented CRM tool that delivers personalized LINE messages to non-members visiting e-commerce sites, without requiring account registration or ID linkage. Through the favorites feature, non-members can register products of interest and receive LINE updates on price drops, low stock, new outfit suggestions, and new reviews. Additionally, restock alerts, cart abandonment reminders, and other messages can be individually delivered to both members and non-members.

Service website: https://wazzup.me

Fanatic Co., Ltd.

CEO: Daisuke Noda

Wazzup! is jointly operated by Fanatic Co., Ltd. and World Eight Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; CEO: Yuuki Orii).

About ReviCo

ReviCo is a review platform that collects high-quality reviews from consumers who have experienced products or services—whether on e-commerce sites or in physical stores—and leverages them through on-site display and marketing to improve conversion rates (CVR) and enhance user communication.

Through ReviCo’s patented review request email campaign (Patent No. 7588912), which fully covers costs, prize drawings, and shipping, and its streamlined one-step review submission process, businesses can continuously gather reviews. As of April 2026, ReviCo has been adopted by over 400 e-commerce sites in Japan.

*Company names, product names, and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.

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