Tabechoku to Provide Ingredients to #Barista-less Iced Coffee Specialty Shop "Himitsu no Drip" for the Second Consecutive Year. Arranging Iced Coffee with Specialty Fruits from Tabechoku Registered Producers.

Vivid Garden Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Rina Akimoto), which operates "Tabechoku," Japan's largest direct-from-farm e-commerce site (※2) with 9 No.1 rankings (※1) in awareness, usage, and more, will provide fruit juices from fruits cultivated by Tabechoku registered producers as raw materials to "#Barista-less Iced Coffee Specialty Shop 'Himitsu no Drip,'" a summer-limited open event by UCC Ueshima Coffee Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; Capital: 100 million yen; President: Hiroshi Shibutani; hereinafter UCC).

Following last year, this collaboration will feature carefully selected specialty fruits such as La France pears and apples. You can enjoy a special cup, only available here, where UCC's authentic coffee meets fruits filled with the passion of producers.

Sales Period: July 10, 2026 (Fri) - August 2, 2026 (Sun)

"Himitsu no Drip" Special Site: https://drip-pod.jp/Lp/himitsunodrip.aspx

About #Barista-less Iced Coffee Specialty Shop "Himitsu no Drip"

"#Barista-less Iced Coffee Specialty Shop 'Himitsu no Drip'" is a summer-limited event hosted by UCC Ueshima Coffee Co., Ltd. Since its first opening in 2023, it has welcomed over 20,000 visitors and is an event held in a masked cafe format without baristas. This year, under the theme "Delicious Individuality for Summer Coffee," you can experience a total of 45 iced coffee menus by combining 15 types of black coffee bases with 5 arrangements such as soda, milk, and fruits.

Some menus will use juices from specialty fruits cultivated by producers nationwide registered with Tabechoku. Please enjoy a cup that embodies the passion of the producers.

Background and Objectives of this Collaboration

Vivid Garden, with its vision of "Towards a world where producers' passion is fairly evaluated," has conveyed the appeal of ingredients handled by producers through numerous joint projects and product developments with various companies. In 2025, as the first collaboration with "#Barista-less Iced Coffee Specialty Shop 'Himitsu no Drip,'" we provided seasonal fruits grown by producers nationwide as raw materials for fruit coffee.

In this second consecutive year of initiative, we will provide juices made from 3 types of fruits: La France pears, apples, and pineapples, as raw materials. By fusing these ingredients, which are condensed with the passion and dedication of producers, with UCC's authentic coffee, we propose new ways to enjoy iced coffee to customers.

About Special Store Sales

Store Name: #Barista-less Iced Coffee Specialty Shop "Himitsu no Drip"

Event Dates and Times: July 10, 2026 (Fri) - August 2, 2026 (Sun) 11:00 - 19:00 (Last Order 18:30)

Location: Rand Omotesando (4-24-3 Jingumae, Shibuya-ku, Tokyo COURT C)

Special Site URL: https://drip-pod.jp/Lp/himitsunodrip.aspx

Pricing: Black Coffee 90 yen / Soda, Milk, Fruit, Flavor 200 yen / Yogurt Coffee 300 yen *Tax included

Notes: Eat-in available, Take-out available, Fully cashless

Fruits and Producers Used

We will provide juices from the following ingredients handled by producers registered with Tabechoku.

Nakamura La France Farm

Location: Kahoku Town, Nishimurayama District, Yamagata Prefecture

URL: https://www.tabechoku.com/producers/25263

Ingredients used for fruit coffee: La France juice

Azumino Family Farm

Location: Azumino City, Nagano Prefecture

URL: https://www.tabechoku.com/producers/21528

Ingredients used for fruit coffee: Apple juice

Yaeayama Farm

Location: Ishigaki City, Okinawa Prefecture

URL: https://www.tabechoku.com/producers/23674

Ingredients used for fruit coffee: Pineapple juice

*Items may change depending on harvest conditions.

Initiatives with Corporations

Vivid Garden will continue to promote product development and joint projects through collaborations with various companies, strengthening the dissemination of the appeal of specialty ingredients handled by Tabechoku registered producers and providing support. Corporate representatives interested are welcome to inquire through the following site.

・Site exclusively for corporate representatives: https://www.tabechoku.com/slp/for-business

What is UCC's Capsule-Type Drip Coffee System "DRIP POD"?

UCC, with nearly a century of dedication to coffee, has developed the UCC Group's proprietary capsule-type drip coffee system that replicates the extraction mechanism of professional hand-drip to deliver "the ultimate cup." The dedicated capsules include 15 types of coffee beans and teas carefully selected from around the world, as well as limited-edition specialty coffee capsules, with the concept of "tasting as if traveling the world." The standard model machine, "DRIP POD DP3," was released in January 2020, and the flagship model, "DRIP POD YOUBI," was released in September 2023.

UCC, which operates a consistent coffee business from cultivation to a cup of coffee, maximizes the unique characteristics of coffee beans from different origins by handling the final step to "the ultimate cup," delivering a drip coffee taste that suits Japanese palates and rooting a new coffee culture in Japan.

・UCC DRIP POD Official Brand Site: https://www.ucc.co.jp/drip-pod/

・UCC DRIP POD Official Online Store: https://drip-pod.jp/

Media Inquiries for Each Event

Media coverage is available for each producer and our company. Please apply and inquire from the following.

・Media Application Form: https://forms.gle/VubingRb83TM7EDEA

About Tabechoku

Tabechoku is a direct-from-farm e-commerce site where you can purchase ingredients and flowers directly from producers who are passionate about their craft. It has achieved 9 No.1 rankings (※1) among Japanese direct-from-farm e-commerce sites in areas such as customer awareness and usage rate.

It handles a wide range of ingredients including vegetables, fruits, rice, meat, fish, and beverages, as well as flowers. A key feature is that consumers can directly interact with producers, for example, by sharing their feedback on the products.

Additionally, it offers services such as "Tabechoku Concierge," a vegetable subscription service that matches users with producers based on their preferences, and the frozen food subscription service "Vivid TABLE." Furthermore, it also provides "Tabechoku for Business," a service for corporations that can be utilized for employee benefits and sales promotion campaigns.

As of April 2026, the number of users has surpassed 1.35 million, and the number of registered producers has exceeded 11,500, with approximately 50,000 unique items listed.

・URL: https://www.tabechoku.com/

・Official X (Twitter): https://x.com/tabechoku

・Official Instagram: https://www.instagram.com/tabechoku/

・Service introduction video explaining Tabechoku's concept and story

(※1) Achieved No.1 in 9 categories among domestic direct-from-farm e-commerce sites: "Customer Awareness," "Customer Usage Rate," "Customer Usage Intention," "Web Access Volume," "SNS Follower Count," "Number of Producers," "Producer Awareness," "Producer Usage Rate," and "Producer Usage Intention."

Press Release URL: https://prtimes.jp/main/html/rd/p/000000295.000025043.html

(※2) Direct-from-farm e-commerce site: A producer-focused e-commerce site characterized by producers directly shipping products to consumers' homes.

About Vivid Garden Inc.

Representative: Rina Akimoto, President and CEO

Headquarters Location: 1-7-3 Hamamatsucho, Minato-ku, Tokyo, Daiichi Building 4F

Establishment Date: November 29, 2016

Business Activities: Development and operation of "Tabechoku," a direct-from-farm e-commerce site for purchasing ingredients and flowers directly from producers nationwide; development and operation of the frozen food brand "Vivid TABLE" where producers' faces are visible; support for government and local authorities.

Company HP: https://vivid-garden.co.jp/

Official X (Twitter): https://x.com/vivid_garden_jp