[MEBUKU by Vlag yokohama] Bringing Yokohama-born Co-creation Projects Based on 'Living' to Social Implementation

On March 27, an outcome presentation was held for the second term of the co-creation program 'MEBUKU by Vlag yokohama'. This program is conducted with the co-creation partner ADDReC Inc. at the business co-creation facility 'Vlag yokohama' (Yokohama City, Kanagawa Prefecture), operated by three companies: Sotetsu Urban Creates Co., Ltd., Tokyu Corporation, and UDS Ltd.

This program is carried out with the aim of creating new value in the domain of 'living,' including the environment, food, work styles, and well-being. In the second term, projects aiming for social implementation through the program were selected, and initiatives have been advanced using Yokohama as their field.

Two Projects Recognized in the Fields of Environment and Food At this outcome presentation, four project teams presented their activity results over three months and received feedback from mentors. After a rigorous judging process, the following two projects were awarded. Moving forward, these projects plan to accelerate their efforts toward social implementation, keeping in sight the GREEN x EXPO 2027 to be held in Yokohama in 2027.

You can watch the archived video of the event here.

Grand Prize Co-creative Environmental Education Sprouting from Morning Glory Pots (Tomonobu Shigeta, PHI Inc.) 'Co-creative Environmental Education Sprouting from Morning Glory Pots' is an activity that collects used morning glory pots nationwide, upcycles them into traditional 'Kumano brushes', and returns them to children. The experience of having a beloved pot returned with new value fosters a caring heart for things and a deep understanding of resource circulation.

Excellence Award National Kimchi Project: Yokohama Edition! (Kae Naito, Daisuke Naito, Daisuke Kurita, Yuri Kagami, D-Plan Inc.) Fukumimi Kimchi is a team challenging food loss reduction and the creation of local industries by turning non-standard vegetables and unused ingredients into kimchi. The 'National Kimchi Project' is a circular project connecting people, ingredients, and regions. Starting from Yokohama, where primary industries and urban areas are close, the team develops local ingredients into kimchi and hosts workshops, nurturing health, economy, and connections.