In the Era of Time Performance, "Habitualize Health in 30 Minutes." VLOOM Inc. Established, First Personal Gym "VLOOM GYM" to Open in Jiyugaoka on July 7, 2026

VLOOM Inc. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Eiji Koketsu) plans to establish the company on July 7, 2026, and on the same day, open its first store, "VLOOM GYM Jiyugaoka Store."

Our company aims to realize a society where everyone can easily make health a habit through 30-minute personal training sessions, with the vision of "Becoming Japan's Health Infrastructure."

Eiji Koketsu, Representative Director, VLOOM Inc.

In an Era Demanding Extended Health Spans

While Japan is seeing an extension of average life expectancy, extending the "period of healthy living" is becoming a social issue.

"Extending health longevity" is set as an important goal in the "Health Japan 21 (Third Term)" promoted by the Ministry of Health, Labour and Welfare, and improving physical activity and exercise habits is one of the nation's priority policies.

However, in reality, many people are unable to make exercise a habit due to reasons such as being too busy with work, not having time to exercise, or not being able to continue.

I founded VLOOM GYM to address this challenge.

"You'll be healthier if you continue."

Having been involved in this industry for about 10 years, guiding a wide range of customers and managing a company, I felt one persistent issue.

Correct training brings you closer to your ideal physique and improves your health condition the longer you continue.

However, in reality, I have seen many people cancel their memberships after 2-3 months when they started seeing results, due to short-term intensive plans and financial burdens.

Ideally, health building is not something that ends in a few months.

"You'll be healthier if you continue."

That sentiment is the origin of VLOOM GYM's founding.

New Health Habits for the Time Performance Era

In recent years, a value system that emphasizes time performance (typa) has been spreading.

On the other hand, health building is often put off because of the image that it "takes time."

VLOOM GYM adopts a training time of 30 minutes per session.

Furthermore, with a pricing structure starting from ¥21,900 (tax included) per month, we have achieved a price, time, and environment that are easy to continue.

What we aim for is not "changing in a short period," but "making health a habit."

From a "Gym to Graduate From in 2 Months" to a "Gym That Supports Your Health for the Next 10 Years."

VLOOM GYM is not just a body-making facility.

The value we want to provide is:

Transforming health from a temporary effort into a lifelong habit.

That is precisely why we emphasize affordable prices, convenient times, and supportive assistance.

The Meaning Behind the Brand Name "VLOOM"

"VLOOM" is a coined word based on "Bloom," meaning "to blossom and grow."

To this, we have added the following concepts:

Vitality: Energetic in mind and body

Life: Health is the foundation for a better life

Bloom: Efforts turn into confidence and charm

Me: Come to like yourself more

Health is the foundation that enriches life.

VLOOM GYM supports a future where everyone can blossom as themselves and "come to like themselves more" by making health a habit.

Representative's Comment

What we aim for as "Japan's Health Infrastructure" is not simply increasing the number of stores.

It is to raise health awareness and become the first thing people think of when they have health-related concerns.

We aim to be a company that not only provides training but also addresses each individual's health challenges and continues to offer solutions.

Starting from Jiyugaoka, we will spread the culture of making health a habit.

Future Outlook

To realize the vision of "Becoming Japan's Health Infrastructure," VLOOM Inc. aims to establish a system of 30 stores within the first five years.

The expansion of store numbers itself is not the goal.

We will increase the number of bases supporting health creation in each region and contribute to the realization of a society where as many people as possible can make health a habit.

Company Overview

Company Name: VLOOM Inc.

Establishment Date: Scheduled for July 7, 2026

Business Activities: Operation of personal gym "VLOOM GYM"

Vision: To become Japan's Health Infrastructure

Phone Number: 03-6824-7097

Store Overview

Store Name: VLOOM GYM Jiyugaoka Store

Opening Date: Scheduled for July 7, 2026

Location: Utsumi Building III-1F, 6-33-7 Okusawa, Setagaya-ku, Tokyo

Access: 4-minute walk from Jiyugaoka Station, Front Exit

Business Hours: 9:00 AM - 9:00 PM

HP: https://vloomgym.jp/

*Enrollment fee exemption campaign until July 31st