Freshness Burger to Launch V Point Service Nationwide from June 10th

Freshness Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Kentaro Saito, hereinafter "Freshness"), a member of the Colowide Group, V Point Marketing Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President and CEO: Seigo Hirota, hereinafter "V Point Marketing"), and Sumitomo Mitsui Card Company, Limited (Headquarters: Koto-ku, Tokyo, President and CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card") will launch a service to earn and use V Points at "Freshness Burger," the hamburger chain operated by Freshness nationwide, starting Wednesday, June 10, 2026.

"Freshness Burger" is a burger cafe that offers products meticulously crafted with ingredients and handmade quality, such as hamburgers made with domestic raw vegetables and juicy patties, Hokkaido-produced french fries, and freshly prepared drinks made in-store, all under the concept of "a burger cafe where adults can relax." It currently operates 153 stores nationwide as a place to enjoy a little everyday luxury in a relaxed atmosphere.

Following the successful introduction of V Points at "Gyu-Kaku" operated by Raines International Inc. and "Steak Miyahara" operated by Atom Co., Ltd., both also part of the Colowide Group, and with expectations for the future expansion of the V Point service, V Points will be introduced at "Freshness Burger" as its first common point service.

Through this initiative, customers using V Point-eligible stores at "Freshness Burger" will earn V Points as shopping points at a rate of 1 point for every 200 yen (excluding tax) by presenting a V Point-accruing card, such as a mobile V Card available through the V Point app, at the time of payment. Furthermore, by paying with a Sumitomo Mitsui Card, payment points will also be accumulated. The accumulated points can be used at "Freshness Burger" at a rate of 1 point = 1 yen, and can also be used at approximately 160,000 V Point partner stores nationwide and about 100 million Visa merchant locations worldwide.

In addition, to commemorate the launch of the V Point service at "Freshness Burger," a "Campaign to Triple V Points Anytime, Any Number of Times" will be held. During the campaign period from Wednesday, June 10, to Friday, July 31, customers who enter through the campaign website and present their V Point-accruing card at the time of payment at eligible stores will earn triple V Points as shopping points. Since the triple points apply any number of times during the period, please take this opportunity to enjoy dining at our stores.

Freshness, V Point Marketing, and Sumitomo Mitsui Card will continue to provide services that delight many customers through the V Point service at "Freshness Burger."

*1 As of Wednesday, June 10, 2026.

*2 Eligible cards include Mobile V Card, T Card, V Point cards with payment functionality, and V Point cards with character designs.

*3 Credit cards that earn V Points are eligible. For details, please check the Sumitomo Mitsui Card website.

*4 For in-person payments, stores where Visa contactless payment is available are eligible.

[Overview of V Point Service at "Freshness Burger"]

Service Start Date: Wednesday, June 10, 2026

Eligible Stores: 149 stores in total

* Rakuten Mobile Saikyo Park Miyagi Store, Mizuho PayPay Dome Fukuoka Store, Jungle Cafe Store, and Higashiyama Zoo and Botanical Gardens ZOOASIS are excluded.

* Net payments such as mobile orders are not eligible for the V Point service.

Point Accrual Rate: 1 point per 200 yen (excluding tax)

Point Redemption Rate: 1 point = 1 yen

* For details on the V Point service, please check the following websites:

V Point Marketing Special Site: https://web.tsite.jp/vpoint/

Sumitomo Mitsui Card Special Site: https://www.smbc-card.com/camp/totalvpoint_mirror/index.html

[Overview of "Freshness Burger V Point Service Launch Commemorative! Triple V Points Anytime, Any Number of Times Campaign"]

Campaign Period: Wednesday, June 10, 2026, 0:00 AM to Friday, July 31, 2026, 11:59 PM

Campaign Website: https://cpn.tsite.jp/detail/en910039444001

Benefit: By entering through the campaign website and presenting a V Point-accruing card (e.g., via app) at the time of payment at eligible stores, V Points will be tripled.

* This can be used any number of times during the campaign period.

Eligible Stores: Freshness Burger stores eligible for the V Point service.

Point Award Date: The bonus 2x campaign points will be awarded at the end of July for usage in June and at the end of August for usage in July.

* The timing of point awards may vary due to system reasons.

Deliciousness and peace of mind, that is the quality of Freshness.

We carefully handcraft delicious and healthy food. That is the basic principle of Freshness Burger's menu. "Deliciousness" that satisfies not only the stomach but also the heart, providing food that is safe to eat, healthy, and conveys the feelings of the producers through its ingredients. While inheriting such commitments, we offer a place for a little everyday luxury, along with a "space" where you can relax and unwind.