Play over 120 Games and Earn V Points! New App "V Point x Casual Game Town" Launches July 7th

V Point Marketing Co., Ltd. (Headquarters: Yokohama, Kanagawa; President & CEO: Seigo Hirota, hereinafter "V Point Marketing") and DeNA Co., Ltd. (Headquarters: Shibuya, Tokyo; President & CEO: Tomoko Namba, hereinafter "DeNA") will launch the casual game platform app "V Point x Casual Game Town" on July 7, 2026 (Tuesday), allowing users to easily earn V Points daily while playing games. To commemorate the service launch, three special "Limited-Time Campaigns" will be held.

Amidst ongoing price increases in recent years, the need to live more affordably has grown, and "point-collecting activities" utilizing everyday spare time have become a fixture in many people's lives. On the other hand, there are increasing calls for "earning points more easily and more enjoyably." The "V Point x Casual Game Town" app, launching now, is a casual game platform app where "V Points are naturally earned just by playing." It offers over 120 casual games that can be played easily in 60 seconds. By logging in daily and playing games, users can earn "Medals," which can be exchanged for V Points at a rate of 30 Medals for 1 V Point, 150 Medals for 5 V Points, and 300 Medals for 10 V Points. This further expands opportunities to earn V Points.

* An application procedure for V Points is required to exchange Medals for V Points.

Features of the "V Point x Casual Game Town" App

(1) Earn V Points just by playing games!

Each game has "missions" set, and by clearing these "missions" while playing, "Medals" are accumulated. Accumulated Medals can be exchanged for V Points from the "Exchange" menu. V Points will be earned naturally as you enjoy the games.

(2) Enjoy over 120 types of games!

We offer a wide range of game genres, including action and puzzle games that can be enjoyed with simple controls, as well as brain training games and kanji quizzes, with over 120 titles. You can enjoy your favorite games according to your mood for the day.

(3) Each game takes 60 seconds! Easy and casual to play

Each game takes only 60 seconds to play. You can easily enjoy them during your commute, on the train, or during short breaks. No difficult operations are required, so even beginners can start playing right away.

About the Special Campaigns Being Held

To celebrate the service launch, three special campaigns offering V Points will be held.

【Limited Time Only! Special Campaign 1】Release Celebration! Campaign to Share a Total of 300,000 Points

・Campaign Period: July 7, 2026 (Tuesday) - July 31, 2026 (Friday)

・Details: All participants who enter this campaign from the V Point site during the campaign period, log in to "V Point x Casual Game Town" for the first time, and play eligible game titles will receive a share of a total of 300,000 V Points.

* The maximum points awarded per person will be 200 points.

・Campaign Site: https://cpn.tsite.jp/detail/en910039073001

【Limited Time Only! Special Campaign 2】Release Celebration! Campaign to Win Up to 10,000 Points by Lottery

・Campaign Period: July 7, 2026 (Tuesday) - July 31, 2026 (Friday)

・Details: V Points will be awarded by lottery to those who log in to "V Point x Casual Game Town" for the first time during the campaign period.

・Prizes:

1st Prize: 10,000 V Points x 1 winner

2nd Prize: 500 V Points x 100 winners

3rd Prize: 5 V Points x 8,000 winners

【Limited Time Only! Special Campaign 3】Release Celebration!! Casual Game Cup

・Campaign Period: July 7, 2026 (Tuesday) - July 31, 2026 (Friday)

・Details: A monthly score ranking event, "Release Celebration!! Casual Game Cup," will be held for 10 eligible game titles. Users who compete for high scores during the period and rank within the top 100 will all receive V Points according to their rank. The user who achieves 1st place in the ranking for each game can earn 10,000 V Points. Please try your best to aim for the top ranks in your favorite games.

・Eligible Titles: Kousoku Racer / Jyoujou Tentoumushi! JUMP / Iro no Ooi Hou no Maru wo Osu / Kingyo Sukui PoiPoi / Puzzle & Island / Dreamy Jewel / Up Up Number / Kantan Reversi / Solitaire Poker / Puchimocchi Puzzle

・Prizes:

1st Place: 10,000 V Points

2nd Place: 4,000 V Points

3rd Place: 3,000 V Points

4th Place: 2,000 V Points

5th Place: 1,000 V Points

6th-10th Place: 300 V Points

11th-20th Place: 200 V Points

21st-50th Place: 100 V Points

51st-100th Place: 50 V Points

V Point Marketing and DeNA will provide an experience where customers can earn V Points more easily and more enjoyably in their daily lives through "V Point x Casual Game Town."

Download the "V Point x Casual Game Town" App

App Store: https://apps.apple.com/jp/app/id6762934443

Google Play: https://play.google.com/store/apps/details?id=jp.co.vpmk.vpointcasgetown

About V Point Marketing Co., Ltd.

Leveraging a V member base of approximately 130 million people, we provide highly accurate online and offline approaches through data-driven marketing and analysis of purchase data. We also strive to improve convenience and enjoyment in daily life through various services centered around V Points.

Company Name: V Point Marketing Co., Ltd.

Location: Yokohama Connect Square 14F, 3-3-3 Minatomirai, Nishi-ku, Yokohama, Kanagawa

Representative: Seigo Hirota, President & CEO

Established: October 2012

Business Activities: Marketing Solution Business, Point Alliance Business

URL: https://www.vpoint.co.jp/

Main Service: V Point https://tsite.jp/

About DeNA

DeNA's mission is "Delight the World." We operate a wide range of businesses including games, live communities, sports and community development, and healthcare/medical services. Since our founding, we have created numerous businesses driven by the strong passion and high technical capabilities of our challenging employees. Through the utilization of AI and unique data analysis methods to maximize business value and solve issues, we develop and operate high-value-added services that accurately capture customer needs. Established in March 1999, listed on the Tokyo Stock Exchange Prime Market (Stock Code: 2432). For more details, visit https://dena.com/jp/

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