Japan XR Center Co., Ltd. (Headquarters: Nakano-ku, Tokyo, Representative Director, CEO/Producer: Daiha Kosugi) announces that Daiha Kosugi, the representative, appeared on the popular business entertainment program 'REAL VALUE' on YouTube, featuring entrepreneurs Takafumi Horie, Yuji Mizoguchi, and former announcer Minami Watanabe.

As a result of the presentation in the program, the company's vision of 'becoming the world's number one entertainment company from location XR' received an astonishing evaluation of 'Potential Valuation (Future Potential Evaluation) of 1,000 billion yen.' To commemorate this achievement, the company is holding a '1,000 Billion Yen Evaluation Memorial Special Return Street Hack Campaign,' where the experience fee is 500 yen off, at XR Center Game Space (Nakano Store and Fukuoka Store) starting from June 10, 2026 (Wednesday).

Why was Japan XR Center highly evaluated on 'REAL VALUE'?

'Zombie Storm' is not just a game where you 'watch a video and press buttons.' The moment you put on the heavy VR headset, the floor of the Nakano and Hakata stores disappears, and zombies mercilessly attack from all directions in the 'ultimate deathline survival' experience.

In the program, Takafumi Horie, who has continuously seen the latest businesses, and MC Minami Watanabe actually wore the device. Before the experience, there was a scene where Horie said, 'I won't be surprised,' but when the game started, he shouted, 'Wow, amazing,' and walked around the space, vividly showing the immersion unique to XR.

'If you have the location, you can instantly install the world's number one passionate space without building a large-scale theme park.' This overwhelming scalability and the 'emotional hacking power' that makes adults lose their reason and scream are the reasons why the program produced a unprecedented valuation of 'Potential 1,000 billion yen.'

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'REAL VALUE' Broadcast Overview

Program Name: REAL VALUE Broadcast Date: June 10, 2026 (Wednesday) Appearing: Daiha Kosugi, Representative Director, CEO/Producer, Japan XR Center Program URL: https://www.youtube.com/watch?v=xtA0p7CPWMQ After-Talk URL: https://www.youtube.com/watch?v=H6NT-j-r2ng&t=3s Official Website: https://realvalue.inc/ Official YouTube: https://www.youtube.com/@realvalue_jp

'REAL VALUE' Appearance Memorial Maximum Return '500 Yen Off Campaign' Overview

'We want adults in the center of Japan (Nakano and Hakata) to experience the 1,000 billion yen potential scream experience risk-free first.' From the representative Daiha Kosugi's wish, we will distribute a special coupon that gives a 500 yen discount on the 'Zombie Storm' experience fee to all those who register with our official LINE account.

Campaign Name

'REAL VALUE' Appearance Memorial 1,000 Billion Yen Potential Memorial Coupon Target Stores

XR Center Game Space Nakano Store (Nakano Broadway) Fukuoka Store (Canal City Hakata) Target Content

Zombie Storm Benefits

500 yen off the experience fee (Note: Cannot be combined with other discounts) Usage Conditions

LINE official account friend registration (Please enter from 'Receive 500 yen coupon' below) Implementation Period

From June 10, 2026 (End date undecided)

🎁 Receive 500 yen off coupon

To Media Representatives: Would you like to experience and cover the '1,000 billion yen fear' that made Horie scream?

'Do adults really scream that much?' The answer is that you won't know unless you actually wear the goggles and are surrounded by a horde of zombies. We are accepting media representatives for a special experience slot of 'Zombie Storm' that Horie and others experienced in the program, store coverage, and a one-on-one interview with Representative Daiha Kosugi about 'How to Make a 1,000 Billion Yen Company.' Please write about your 'moment when your brain is fooled.'

Japan XR Center is accepting coverage, photography, and experience coverage of the XR attraction 'Zombie Storm' introduced on 'REAL VALUE.' You can also cover the vision of 'aiming to become the world's number one XR company from location XR' conveyed through the appearance on 'REAL VALUE,' the XR attraction development business, direct store operations, and corporate XR solution business.

Media representatives who wish to be featured or covered are welcome to contact us at the following address. Contact: [email protected]

[Company Profile]

Japan XR Center has bases in Japan, India, and San Francisco and develops content for XR games, attractions, and training with the mission of 'promoting XR implementation with the best value.' The company won the outstanding award in the consumer division of the authoritative XR industry event 'XR Kaigi 2025.'

Company Name: Japan XR Center Co., Ltd. Location: 14F, Nakano Sakae Upper Sunbright Twin, 2-46-1 Honcho, Nakano-ku, Tokyo 164-0012, Tokyo Contents Incubation Center No. 29 Representative: Daiha Kosugi Established: May 22, 2023 Business Content: Development and operation of VR attractions Main Achievements: Won the outstanding award in the consumer division of XR Kaigi 2025, appeared on YouTube business entertainment program 'REAL VALUE,' appeared on TV program 'Yoshiki-kun's Honest Sanpo' Store Development: Tokyo (Nakano Broadway), Fukuoka (Canal City Hakata), Kumamoto (Greenland) Homepage: https://www.vrarri.com/ Store Homepage: https://xrcenter.space/

The latest information about our directly managed permanent store 'XR Center Game Space' will be announced on our official LINE account and SNS.

SNS Accounts X: https://x.com/vrarricom Instagram: https://www.instagram.com/xrcenter_gamespace/ TikTok: https://www.tiktok.com/@xr.center.game.sp

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: REAL VALUE