MINAMI, with Over 5.8M Social Media Followers, Appointed Kofu Jewelry Ambassador for Third Consecutive Year in 5th Year of Kofu Jewelry x TGC Project

The Tokyo Girls Collection Executive Committee (Planning/Production: W TOKYO Inc.) launched the 'Kofu Jewelry x TGC Project' in collaboration with Kofu City to promote 'Kofu, the City of Gems' to the world. The project, which kicked off in earnest with a stage at the Tokyo Girls Collection in 2022, is now celebrating its fifth year.

It has been announced that MINAMI, a teen icon residing in Yamanashi Prefecture with over 5.8 million social media followers, will serve as the 'Kofu Jewelry Ambassador' for the project for the third consecutive year.

Kofu City's jewelry industry began with the mining of crystals around the renowned tourist destination of Mitake Shosenkyo Gorge and has flourished since crystal processing techniques were introduced in the mid-Edo period. Today, it is a globally rare production center with a concentration of jewelry-related industries, including artistic carving using crystals, gem polishing, precious metal processing, and distribution companies serving domestic and international markets. In recent years, the city has continued to develop as a 'City of Gems' by embracing 'sustainable jewelry,' with initiatives such as metal processing using hydrogen burners and decorative items made from recycled gem scraps.

As part of the project, MINAMI appeared as a special guest at the 'Kofu Jewelry Koshien 2025' in October 2025 and 'Yamanashi Jewelry Week 2025' in November. Furthermore, at 'Mynavi TGC 2026 S/S' in March 2026, she walked the runway on the 'City of Gems Kofu Stage,' wearing Kofu jewelry to promote its charm both domestically and internationally.

Serving as the ambassador for the third consecutive year, MINAMI attended the appointment ceremony at Kofu City Hall today. Regarding the jewelry, she commented, 'While having a design unique to Kofu, it's also fashionable and easy to wear daily. It's a lovely piece of jewelry. I'm looking forward to this year's Jewelry Koshien.'

On her third-year appointment, she expressed her joy and determination: 'I am very honored to serve as the Kofu Jewelry Ambassador again this year. In my third year, I want to continue doing my best to spread the word about Kofu jewelry, mainly through social media.'

The 'Kofu Jewelry x TGC Project' will continue to promote the appeal of 'Kofu, the City of Gems' to audiences at home and abroad.