[Live Demo] How Far Can Claude Revolutionize E-commerce? Transforming EC Operations with Claude Code/Cowork

W2 Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Taiju Yamada), a provider of commerce platforms tailored to various business models, will broadcast a live program on its media outlet 'Commerce Hack' on June 18, 2026, starting at 13:00 JST. The theme is exploring the extent to which the generative AI 'Claude' can be integrated into e-commerce operations.

Featuring guest Mr. Otsuka, CEO of Refine International—a company with 17 years of experience and over 600 successful EC projects—the session will explore how much of the EC operational tasks, such as product registration, content creation, analysis, and improvement proposals, can be delegated to Claude Code and Claude Cowork through practical demonstrations.

Overview: Live Disclosure of Practical Claude/Claude Code/Cowork Techniques We have entered a stage where AI acts as a concrete solution in business areas where humans traditionally spent significant time, such as product entry, copywriting, data aggregation, and improvement suggestions. In particular, Anthropic's Claude, along with Claude Code and Claude Cowork, is gaining rapid attention as an AI agent capable of handling everything from text generation to file manipulation, data analysis, and integration with internal tools.

In this session, based on Mr. Otsuka's on-site expertise and current implementation efforts at Refine International, practical methods will be revealed through screen sharing and live operations. This content provides hints for business redesign to EC operators and those wishing to take the first step in integrating AI into their operations.

Event Date: Thursday, June 18, 2026, 13:00-14:00 Format: Online via Zoom (Free of charge) Speakers: Kazuo Otsuka (CEO, Refine International), Hiroto Tarusawa (Head of Marketing, W2 Inc.)