Fishing Gear Retailer 'Ishiguro' Consolidates Four Diversified E-Commerce Sites onto 'W2 Commerce', Enabling Centralized Inventory Management Across 26 Stores and Seamless Online Sales of Unique Used Items Without Over-Selling

W2 Corporation (headquartered in Chuo-ku, Tokyo; CEO: Daiki Yamada), a provider of commerce platforms tailored to diverse business models, announced that its e-commerce platform 'W2 Commerce' has been selected by Ishiguro Co., Ltd. (headquartered in Hamamatsu, Shizuoka; President and CEO: You Ishiguro), the operator of the fishing gear specialty chain 'Ishiguro', for its e-commerce site replacement.

This migration integrates four websites—three existing sites (used fishing gear, rod-building components, and private brand 'Tsulino (Tsulino)') plus a new national brand product site—into a single platform. Key developments include real-time inventory synchronization with core systems and POS, and the creation of a proprietary 'Inter-Store Transfer' function that aggregates orders across multiple stores at a central hub for consolidated shipping.

As a result, inventory previously scattered across 26 stores is now centrally managed, enabling the sale of even one-of-a-kind used items without the risk of over-selling.

For more details, visit the W2 Commerce case study page:

https://www.w2solution.co.jp/example/ishiguro/

Fragmented Operations: Inventory, Logistics, and Promotions Were Siloed

Ishiguro Co., Ltd., operating 26 stores across central Japan—including Shizuoka, Aichi, Mie, and Gifu—excels in two areas: in-house planning and manufacturing of its private brand 'Tsulino (Tsulino)', and a robust reuse business centered on buying and selling used fishing gear.

With increasing store count and e-commerce expansion, several challenges emerged:

- No system existed to accurately and efficiently manage and sell inventory dispersed across stores via e-commerce. - When a single order included items from multiple stores, each had to be shipped separately, negatively impacting customer experience and logistics costs. - Insufficient integration with core systems meant real-time inventory accuracy for unique used items could not be guaranteed, posing over-selling risks. - Operating three sites on separate domains required individual setup for coupons, sales, and email campaigns, preventing cross-site promotions and consuming significant resources.

To fundamentally restructure its e-commerce foundation and build an integrated store-and-EC operation model, the company decided to migrate to 'W2 Commerce'.

Unifying Stores and E-Commerce: Integrating Inventory, Logistics, Promotions, and Operations on One Platform

The e-commerce platform overhaul addressed three key challenges:

Centralized Inventory Management, Prevention of Over-Selling for Unique Items, and Consolidated Shipping

The proprietary 'Inter-Store Transfer' function now enables real-time centralized management of inventory across all 26 stores.

Even for one-of-a-kind used items, the system accurately tracks which store holds stock, allowing all store inventories to be sold as a unified marketplace while preventing over-selling.

Additionally, orders spanning multiple stores can now be aggregated at a relay hub and shipped together in a single package.

Integration of Four Diversified Sites and Cross-Channel Promotions

The three previously domain-separated sites, plus the new national brand site, have been consolidated into a single platform.

Promotional activities such as coupons, sales, and email campaigns can now be executed cross-functionally, significantly reducing the labor previously required for per-site configuration.

Back-Office Efficiency and Proper Authority Management

Product information now automatically synchronizes from W2 Commerce to the core system, with inventory data flowing from POS → core system → W2 Commerce in approximately 30 minutes.

Store staff can now complete e-commerce listing preparations simply by adding images and setting shipping categories, drastically reducing their workload.

Flexible permission management ensures that only necessary functions are granted to each store’s staff, preventing operational errors and data leaks.

Comment from Ishiguro Co., Ltd.

'The deciding factors in choosing W2 were the richness of standard features and the flexibility for customization.

The standard features broadly cover our requirements—enabling integration of in-store customer data and loyalty points without additional development. The scalability to manage four distinct product-line sites on one platform was a major selection criterion.

Furthermore, the platform’s flexibility to accommodate proprietary needs—such as real-time inventory sync with our core system and the 'Inter-Store Transfer' function—was the final deciding factor.

In addition, cross-brand promotional campaigns and the 'guest checkout' feature, which lowers the psychological barrier for first-time buyers, have already driven increased orders from regions without physical stores—such as Kanto and Kansai—demonstrating tangible success in new customer acquisition.

As we continue to develop an integrated store-and-EC operation model, we aim to further enrich our customers’ fishing experiences through innovative e-commerce initiatives.'

About Ishiguro Co., Ltd.

Ishiguro is a fishing gear specialty retail chain operating 26 stores across central Japan, including Shizuoka, Aichi, Mie, Gifu, and Shiga prefectures. The company handles in-house planning and manufacturing of its private brand 'Tsulino (Tsulino)' and operates a reuse business focused on buying and selling used fishing gear.

Founded: June 1974

Locations: 10 stores in Shizuoka, 12 in Aichi, 1 in Gifu, 2 in Mie, 1 in Shiga

Representative: President and CEO You Ishiguro

URL: https://www.ishiguro-gr.com/corporate/

About 'W2 Commerce'

W2 Commerce is a commerce platform supporting multiple business models, including B2C, B2B, and cross-border e-commerce. It comes standard with over 1,000 AI-integrated features and a suite of extensible plugins, enabling advanced commerce strategies and efficient operations.

About W2 Corporation

Committed to the 'success' of its clients’ e-commerce ventures, W2 Corporation offers a media commerce platform, advanced strategy plugins (including media transformation and AI utilization), and large-scale custom development tailored to client needs—delivering services aligned with each client’s strategic phase.

Company Overview

Company Name: W2 Corporation

Representative: CEO Daiki Yamada

Headquarters: 5F, Ginza Matsuzakaya Square, 1-13-1 Tsukiji, Chuo-ku, Tokyo

URL: https://www.w2solution.co.jp/

Inquiries

Public Relations Department, W2 Corporation

TEL: 03-5148-9633

MAIL: [email protected]