The Community Becomes a Classroom: Female Entrepreneur Community 'MamazOn' Joins Hands-On Entrepreneurship Program for 24 Elementary and Junior High School Students in Shinagawa Ward

Wakusell, a social business community based in Shinagawa Ward, Tokyo (organized by Yoshimura Yoshihiro, General Producer Sumitani Tomoaki), is supporting media collaboration for MamazOn Inc. (Shinagawa Ward, Tokyo; CEO Shukko Ishii). Together with the Shinagawa City Nishioi Startup Support Center (nickname: PORT2401), and Mirai Kururabo Inc., they will participate in the practical entrepreneurship education program '3Days Summer School 2026' for students from 4th grade elementary to 3rd grade junior high school.

This program is a three-day educational initiative where children form teams with local businesses to practice understanding products and services, developing sales plans, conducting sales activities, and presenting reflections.

Rather than just a job experience, the program aims to cultivate the ability to 'think independently, act proactively, and create value through collaboration with peers,' serving as a new model of learning rooted in the local community.

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From 'The Ability to Find the Right Answer' to 'The Power to Create the Future'

In this rapidly changing era, the skills required of children are transforming significantly.

Beyond simply memorizing correct answers, the following abilities are now essential:

- The ability to identify challenges

- The ability to collaborate with others

- The courage to take initiative

- The ability to create new value

However, it is not easy to develop these skills solely through traditional school education.

Therefore, this program creates opportunities for children to turn their 'I want to try' into reality by learning alongside diverse adults—local entrepreneurs, startup supporters, government officials, and more.

We aim to transform the entire community into a classroom, fostering an environment where adults and children learn together.

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Three Days of Learning Through Community Connection

The program will be held over three days.

Day 1

Understanding Businesses and Designing Sales Strategies

Children will learn about the passion behind local businesses' products and services, then form teams to develop their own sales plans.

Who is the target customer?

What unique appeal will they highlight?

How will they conduct sales?

They will think and plan just like in real business.

Day 2

Sales Experience at Nishioi Station Front PORT Marche

Based on their self-developed sales strategies, students will conduct actual sales activities at a local market.

They will gain hands-on experience in customer communication and promotional tactics—skills that cannot be learned in a classroom.

Day 3

Presentation, Reflection, and Graduation Ceremony

Students will organize their sales results and lessons learned, then present them in front of local business owners and government representatives.

They will reflect on both successes and failures, turning their experiences into personal growth.

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Why the Female Entrepreneur Community 'MamazOn' Is Participating

MamazOn has long supported women in creating work styles that leverage their strengths and experiences, and in building communities.

Having supported over 5,000 women in their entrepreneurial journeys, the community has grown to include more than 1,400 members.

In this program, female entrepreneurs and creators active in the local community will participate as mentors, supporting children’s sales experiences and team activities.

What we value most is not 'teaching,' but 'unlocking potential.'

We walk alongside each child, helping them develop their own ideas and the courage to act independently.

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Comment from Shukko Ishii, CEO of MamazOn Inc.

'I worked as a nurse for 21 years, walking alongside many people through their life journeys.

Through my involvement in supporting women entrepreneurs and managing communities, I’ve come to realize that people’s potential is not defined by ability, but dramatically shaped by 'environment' and 'encounters.'

This program offers children the opportunity to meet adults in the community, think for themselves, take on challenges, fail, and grow.

We don’t aim to raise entrepreneurs.

We aim to nurture individuals who can actively choose their own lives and create the future while engaging with their communities and society.

We hope this initiative will become a new model for talent development, spreading from Shinagawa Ward to communities across Japan.'

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Building a Community That Nurtures the Future

MamazOn will continue to support not only women’s empowerment but also talent development and opportunities for challenge by leveraging local communities.

We aim to create a society where people of all generations learn from and support one another, actively collaborating with government, businesses, and educational institutions.

'The community becomes the classroom.'

We will create this future, starting from Shinagawa Ward.

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Application Guidelines

▼ Eligibility

● Must be able to attend all three sessions: July 25 (Sat), July 26 (Sun), and August 9 (Sun)

● Must reside in or attend school in Shinagawa Ward (4th to 9th grade students)

● If applications exceed capacity, selection will be by lottery.

● Parental consent is required.

● Parents may accompany their children. (A waiting area will be provided on-site.)

▼ Application Schedule

1. Application Period: June 1 (Mon) – June 30 (Tue)

2. Lottery Period: July 1 (Wed) –

Selection will be based on application forms, and results will be notified by email by July 3 (Fri).

3. Program Start: July 25 (Sat)

▼ Capacity and Fees

● Capacity: 24 participants (lottery if over capacity)

Breakdown: 16 elementary students, 8 junior high students (planned)

● Fee: Free

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Social Business Community 'Wakusell'

A social business community that continues to inspire dreams through collaboration.

We continuously build a community where people gather to learn healthily, challenge themselves, grow, and achieve.

By collaborating with renowned figures, entrepreneurs, and creators across various fields, we produce diverse initiatives and content.

Wakusell’s Activities:

Program distribution via YouTube and other platforms / Online lectures / Publishing production / Project creation / Column, dialogue, and interview article production / News dissemination / Casting for various events

Past Casting Achievements:

Saori Yoshida: 'SHOUT! 2024'

Kyujirō Fujikawa: 'Fireball Straight – Lessons from a Baseball Life'

McCoy Saito: 'McCoy Saito Lecture' (hosted by the Nursing Department Autonomous Association of Tsuruoka Municipal Shonai Hospital)

Wakusell Official Website: https://waccel.com/

YouTube: https://www.youtube.com/channel/UCG01_a1_jI7FcCwx0ORtw0w

X: https://x.com/waccel_academy

Instagram: https://www.instagram.com/waccel_staff/

● Wakusell Organizer: Yoshihiro Shimamura

https://waccel.com/shimamurayoshihiro/

Founded a business in his teens and has since been active as an entrepreneur, investor, and film producer.

Currently, as an investor, he is a major shareholder in Hankyu Hanshin Holdings Co., Ltd., CyberAgent, Inc., Asahi Broadcasting Group Holdings Corporation, and also the top individual shareholder of TV Tokyo Holdings Corporation.

As a film producer, he has been involved in notable works such as 'Chiikawa the Movie,' 'Lone Wolf Blood LEVEL3,' and 'Midnight Swan.'