How to Break Through Advertising Budget Limits: Suzuhiro Kamaboko Doubles Ad Spend While Maintaining Low CPA

WACUL, a marketing DX company providing end-to-end support from strategy to execution, announced that Suzuhiro Kamaboko, based in the Hakone-Odawara area, has successfully doubled its advertising investment while maintaining a low Cost Per Acquisition (CPA) by leveraging WACUL's advertising operation support.

Background As Suzuhiro Kamaboko expanded its e-commerce business, a major challenge was increasing investment efficiency within a limited advertising budget.

Although they had outsourced ad operations to an agency, the budget scale constraints often made management fees relatively expensive, leading to insufficient support. They were also concerned that, with lower spending, they would not be prioritized by agencies.

Meanwhile, the company had already been collaborating with WACUL on site improvement and SEO, which allowed WACUL to gain a deep understanding of their site status. With aligned perspectives on essential issues like increasing new traffic and growing e-commerce sales, combined with existing trust, they decided to entrust their ad operations to WACUL.

Results After starting the support, they conducted detailed verifications such as changing button placements while simultaneously working on site improvements. After testing multiple measures like SNS ads and DSP, they eventually decided to concentrate resources on search ads.

Following this, the operation shifted to iterative numerical improvements based on monthly reports. This increased their awareness not only for ads but also for site improvement. By clarifying the issues, they have expanded their ad budget to approximately double that of the previous period.

Currently, they maintain a low CPA and are in a state where they can make appropriate investment judgments based on figures, confident that the investment will be recouped.

Comment from Suzuhiro Kamaboko Mr. Takanari Matsui, Manager, Sales Promotion Department "We started working on site improvements in parallel with ad operations, conducting detailed verifications like changing button placements. Although we initially tried a wide range of measures such as SNS ads and DSP, the results led us to concentrate resources on search ads.

Having worked in the advertising industry myself, I can say that we are operating at a quite low CPA, which gives us the confidence that we can recoup the investment even if we increase it.

Rather than forcing their answers on us, they accept our situation and suggest solutions. Instead of common one-sided proposals, they 'think together as a team from the same perspective.' This companion-style approach is why we trust them with our operations."