First Store in Ise Shrine Area! 'Kanzashiya Wargo' to Grand Open in Oharai-machi, Ise City, Mie Prefecture, in Early July 2026

First Store in Ise Shrine Area! 'Kanzashiya Wargo' Grand Opening Set for Early July 2026 in Oharai-machi, Ise City

Wagokoro Co., Ltd., a company that develops and retails Japanese-style accessories such as kanzashi (hair ornaments), traditional umbrellas, and chopsticks under the vision of 'Sharing Japanese Culture with the World,' announces the upcoming opening of its first branch in the Ise area. The new 'Kanzashiya Wargo' store will open in early July 2026 in Oharai-machi, the historic gate town of Ise Shrine (Naiku) in Ise City, Mie Prefecture.

Background of the Opening

Ise Shrine, long revered as the 'spiritual home of the Japanese people,' attracts numerous visitors from across Japan. Its gate town, Oharai-machi, is a leading cultural tourism area filled with historic architecture, rich traditional atmosphere, and vibrancy. Recent years have seen a rapid increase in both domestic tourists enjoying street walks in kimonos or yukatas and international inbound tourists, leading to unprecedented interest in Japanese culture.

Having established stores primarily in major historic tourist destinations such as Asakusa, Kyoto, and Kawagoe, Wagokoro aims to further enhance its brand visibility and provide a new cultural experience in Ise, the symbol of Japan's spiritual heritage.

'Kanzashiya Wargo' specializes in a wide array of hair ornaments designed to harmonize with diverse modern fashion tastes, including mode, casual, and feminine styles. Beyond traditional kimono styling, the store offers coordination ideas that complement everyday Western clothing.

Store Overview

- Store Name: Ise Jingu Oharai-machi Kanzashiya Wargo - Opening Date: Early July 2026 (tentative) - Location: Uji-imazaike-cho, Ise City, Mie Prefecture (along Oharai-machi Street) - Business Hours: To be determined

Future Outlook

Aiming for sustainable corporate value, Wagokoro continues to promote strategic store expansion by leveraging local characteristics while sharing the appeal of Japanese traditional culture. By harmonizing with the historic landscape of Ise Shrine and Oharai-machi and embracing the growing demand for traditional fashion, Wagokoro is committed to delivering the beauty and joy of Japanese style to an even wider audience.