WAGYUBASE Inc. (Tottori City, Tottori Prefecture; Representative Director: Naoki Nakayama) specializes in the design, planning, manufacturing, and sales of products made from traceable Tottori Wagyu leather.
The company has announced the release of its latest product, the 'Tottori Wagyu Leather Apron.'
This new apron maximizes the appeal of the material while balancing practicality and fashion. The meticulously crafted design makes it not only suitable as workwear for chefs and artisans but also as a distinct lifestyle item.
The design was handled by SHOTA HIYAMA, a Gifu-based designer who established his brand in 2022 and has received high acclaim both domestically and internationally.
Designer SHOTA HIYAMA's Comment: 'I designed this leather apron with a focus on what I could express as a clothing maker. By incorporating 'denim' details—familiar to many people—I created a design that feels friendly and playful. Furthermore, I incorporated a 'center vent,' often found in jackets, to prioritize ease of movement and workability. Beyond practicality, I hope it lifts the mood of the wearer, brings the joy of fashion, and becomes an apron that is cherished and used for a long time.'
Towards Ultimate 'Local Production for Local Consumption' 'Yakiniku Ippachi,' a yakiniku restaurant in Yonago City, Tottori Prefecture, serves Tottori Wagyu as its main product. Yuta Koyama, the restaurant manager, is one of the users of this apron.
Koyama states, 'I am happy that the Wagyu raised in our hometown of Tottori can be used not only as meat but also as a cool apron. This apron has even become a conversation starter with our customers.'
WAGYUBASE is proposing new possibilities as an initiative that promotes the appeal of Tottori Wagyu not only as 'food' but also as a 'material.'
The initial production run has sold out, but the company is currently proceeding with additional production, scheduled for completion in early July, and has started accepting pre-orders.
FACT BOX
- Source: PR TIMES
- Category: New Product