Survey Reveals Almost No Japanese High School Students Upgrade Smartphones Immediately Upon Release

According to a survey by Wakamono Research targeting high school students in Japan, 97.0% do not change their smartphones immediately when a new model is released. Only 3.0% upgrade right away. The main reasons for not upgrading include the high cost, often exceeding 100,000 yen, a preference to spend money on concerts and idol merchandise, satisfaction with current device performance, and the hassle of data migration. Most wait until their phone breaks or the battery degrades.