Asia's Largest Well-Being Pitch Contest 'WE AT CHALLENGE 2026' Final Selection Set for Nov 27, 2026 at TIB; Entries Now Open.

WE AT, an organization dedicated to developing the well-being industry through global social problem-solving, will hold the final selection of 'WE AT CHALLENGE 2026' on Friday, November 27, 2026. This contest aims to be one of Asia's largest festivals of Well-being. Entry submissions started on April 27.

Accelerating Global Expansion for Well-Being Startups. 'WE AT CHALLENGE 2026' Confirmed, Entries Open for Asia's Largest Stage.

'WE AT CHALLENGE' continues to evolve as a core program of a global ecosystem that integrates academia, government, business, and investors to support the creation and growth of social issue-solving startups. In the second edition, 'WE AT CHALLENGE 2025,' nearly 600 applications were received from 40 countries. Beyond providing pitch opportunities, the program has continuously facilitated matching and business development support with corporate partners and investors.

Furthermore, the contest expanded the worldview of well-being by establishing 'Creativity Well-being' as a challenge track, increasing participation from students and young entrepreneurs. It is also本格化ing overseas expansion support through connections with international tech events like GITEX AI ASIA and partnerships with ecosystems in Singapore and Europe.

In the third edition, 'WE AT CHALLENGE 2026,' these efforts will transition from a one-time event to a 'continuous growth support platform,' incorporating global capital, knowledge, and markets to accelerate the creation of global startups in the well-being domain.

Last year's challenge track, 'Creativity Well-being,' has been newly established as TRACK 4 this year. Additionally, in collaboration with NINEJP (National Innovation Network for Entrepreneur Japan) and the Organization for Small & Medium Enterprises and Regional Innovation, Japan (SME Support Japan), the 'Social Issue Solving Sector Support Scheme Mentoring Program' is being implemented, with team recruitment starting April 27, 2026.

https://we-at.tokyo/news/774

About the Application Tracks:

TRACK 1: Planetary Well-being - Innovations for One Earth A track for challengers aiming to realize the well-being of the planet by halting climate change and environmental destruction. It covers greenhouse gas reduction, energy transition, air, water, soil, sustainable food, and plastic pollution. Keywords: #CarbonNeutral #GX #RenewablePower #CircularEconomy #SmartAgriculture #BioDiversity

TRACK 2: Human Well-being - Enriching Lives and Health for People Around the World Focuses on lifelong health as the foundation of well-being. This includes QOL, diversity, wellness, and deep-tech for longevity. It encompasses physical, mental, social, and financial health. Keywords: #HealthTech #AgeTech #MedicalCare #DrugDiscovery #RegenerativeMedicine #FinancialWellness