WeWork Japan Partners with JTB Inbound Trip to Launch New Coworking Service Using Hotel Lounges

WWJ Co., Ltd. (WeWork Japan), a provider of flexible offices, has partnered with JTB Inbound Trip, a JTB Group company specializing in inbound tourism strategy and content sales, to launch a pilot program for a new coworking service. This service utilizes external partner spaces, such as carefully selected hotel lounges, to provide coworking hubs aimed at regional revitalization. The pilot will begin in Naha, Okinawa, this April.

Since opening its first location in Roppongi, Tokyo, in 2018, WeWork Japan has expanded to over 40 locations across 8 cities, serving a diverse range of members from individual entrepreneurs to large corporations. The company places high importance on regional contribution, having signed partnership agreements with Sapporo and Hiroshima in 2025. By leveraging its global network of over 600 locations in 37 countries, WeWork acts as a global communication hub, facilitating open innovation and hosting over 3,000 events annually.

JTB Inbound Trip, a joint venture between the JTB Group and Trip.com Group, provides one-stop solutions for inbound tourism, including content sales support based on data and promotion strategies. The partnership aims to create new value by combining WeWork's workspace expertise with JTB's customer base, encouraging business travelers to visit tourist destinations and fostering 'stay-type exchanges.'

The pilot program will be located at the Southwest Grand Hotel in Naha, Okinawa. The space will feature power outlets, WiFi, and complimentary coffee, blending American culture with Okinawan atmosphere. Beyond providing workspace, the initiative will host events under the name 'CHAMPURU TECH -AI Wellbeing Island Conference-,' aimed at fostering innovation through the exchange of ideas between local and outside startups, corporations, and municipalities.

The first kickoff event is scheduled for May 2026 at the Southwest Grand Hotel. Furthermore, to support the local startup ecosystem, WeWork Japan will offer special discounts on 'WeWork All Access Plus' for local startups. The pilot program is open to anyone over 18, with pricing set at 1,100 JPY per 30 minutes or 6,600 JPY per day, requiring registration via the 'WORKUS' app.