Whatever × MagicianShin × ANREALAGE Collaboration: Wearable Magic Streetwear 'MAGIC' Launches on Kickstarter Starting July 14

Creative studio Whatever Co. (Headquarters: Minato City, Tokyo / CEO: Yosuke Tominaga), magician MagicianShin, and fashion brand ANREALAGE (Headquarters: Shibuya City, Tokyo / Designer: Kunihiko Morinaga) have jointly developed 'MAGIC,' a streetwear collection that allows users to perform authentic magic tricks just by wearing it. The collection will launch on the crowdfunding platform Kickstarter starting July 14, 2026.

MAGIC Sales Page (Kickstarter): http://kck.st/3RCXljD

'MAGIC' is the result of a collaboration between MagicianShin, a globally renowned magician with over 10 million followers across TikTok and YouTube Shorts; ANREALAGE, a fashion brand celebrated each season for its innovative ideas and designs; and Whatever, a creative studio known for producing viral content across multiple media platforms.

【 About MAGIC 】

Traditional magician attire, such as tuxedos and silk hats, often carries an outdated image. Together with ANREALAGE, the team has reimagined these iconic looks into modern streetwear designs, resulting in four unique products. Each garment features special mechanisms that enable distinct, surprising magic tricks.

Every product includes a magic trick manual and exclusive access to tutorial videos by world-famous magicians including MagicianShin, Ibuki, JONIO, and LUNA. With clear and easy-to-follow video tutorials, anyone can learn and perform magic tricks effortlessly.

◾️ Mind Reading T-Shirt / マインドリーディングTシャツ

- Mind Reading T-Shirt "3"

- Mind Reading T-Shirt "♡"

Ask someone to think of their favorite number or symbol and answer a few simple questions. Then, have them turn on the flashlight on their smartphone and take a photo of you… The answer they were thinking of magically appears on your T-shirt!

Price: ¥26,400 each (tax included)

◾️ Button Transforming Shirt / ボタントランスフォームシャツ

At first glance, it looks like a regular white shirt. But with just one gesture, the buttons instantly enlarge! And a bow tie mysteriously appears at the collar.

Price: ¥50,600 (tax included)

◾️ Teleportation Jacket / テレポーテーションジャケット

A jacket with multiple pockets. When an object is placed in one pocket, it instantly teleports to another pocket.

Price: ¥86,900 (tax included)

◾️ Size Range

All products are available in the following four sizes. For details, please visit the Kickstarter page.

38

Equivalent to Women's M

46

Equivalent to Men's M

48

Equivalent to Men's L

50

Equivalent to Men's XL

【 Kickstarter Campaign Details 】

Sales Period

July 14, 2026 (Tue) – August 13, 2026 (Thu) 9:00 AM

Project URL

http://kck.st/3RCXljD

Estimated Delivery

Shipping begins December 2026 onward

【 Participation in Magic Market 】

'MAGIC' will have a booth at 'Magic Market,' a magic goods pop-up event held in Nihonbashi on July 18, 2026. Visitors can view all four products and enjoy live demonstrations by MagicianShin.

Event Date

Saturday, July 18, 2026, 12:00 PM – 6:00 PM

Venue

2F Hall, Plaza ANS Building, 1-1-12 Nihonbashi Hamacho, Chuo City, Tokyo

Official Website

https://tozakiweb.com/magicmarket/magicmarket2026s/

【 Brand Ambassadors 】

Three of Japan’s most prominent magicians have joined as brand ambassadors, serving as models and live performers for the product line.

From left: Ibuki, JONIO, LUNA

◇ Ibuki

Three-time consecutive national champion in Close-Up Magic (2023–2025). Selected as Japan's representative at FISM, the world magic championship, in 2023. Won 1st place in Micro Magic and the Grand Prix in Close-Up Magic at the 2025 world championship, earning the title of World Champion.

https://ibuki-magic.com/

◇ JONIO

3rd place at FISM (World Magic Championship) 2022 and awarded Magician of the Year the same year. Ranked 3rd in Asia, with numerous appearances on international TV, including America’s Got Talent. Known as the 'Bearded Magician,' he is popular at VIP events and media appearances both in Japan and abroad.

https://www.instagram.com/jonio_magic/

◇ LUNA

A next-generation magician who blends entertainment beyond traditional magic. Combining coolness and cuteness, she has gained immense popularity among women with her unique style.

https://instagram.com/luna__magic

【 Creator Comments 】

Kunihiko Morinaga (ANREALAGE Designer)

"In Japanese, 'magic' can mean both 'trick' and 'magic spell'—the power to instantly transform reality. At ANREALAGE, we believe clothing can be a device that transforms everyday life. This time, we’ve embedded that magical power into seemingly standard garments. By simply wearing them, anyone can embody a sense of wonder. We invite you to create that moment of transformation with your own hands."

MagicianShin

"For me, being a magician isn't just about performing tricks—it's about embodying the entertainment of wonder and using that power to bring smiles to people. With this product, we aimed to create something that lets anyone wear the aura of a magician. If this sense of wonder can add a unique and delightful accent to everyday life, I’ll be truly happy."

Shinji Kawamura (Co-Founder / Chief Creative Officer, Whatever Co.)

"Ever since I met MagicianShin and saw his magic, I’ve wanted to create something together. When we think of magicians, we often picture old-fashioned images like silk hats and tuxedos. But in reality, magicians like Shin are using social media and cutting-edge technology to effortlessly spread the joy of magic worldwide. So, together with him, we sought to modernize the magician’s wardrobe, redefining it for the contemporary era."